PRTH Stock Forecast & Price Target

Priority Technology Holdings Inc. is projected to experience robust revenue growth across its three segments—SMB Payments, B2B Payments, and Enterprise Payments—forecasting increases of 7.5%, 13.8%, and 17.3%, respectively, by 2025, alongside adjusted gross margins of 22.0%, 29.0%, and 93.5%. Moreover, the company's debt levels are aligning more closely with industry peers, contributing to an improved profitability outlook, which supports a favorable valuation multiple relative to competitors. Finally, the enhancement of its balance sheet, combined with notable advancements in the B2B and Enterprise segments, underscores a strong path toward sustainable growth for Priority Technology Holdings.

Priority Technology Holdings Inc. has faced a challenging outlook primarily due to a slowdown in its SMB Payments segment, which is critical as it generates the majority of the company's revenue. The company has lowered its revenue estimates for 2026 and revised its EBITDA projections downward, indicating concerns regarding profitability in the near future. Additionally, despite earnings being aligned with consensus estimates, the stock experienced a 9% decline in value following Q1 reporting, reflecting investor apprehension about the company's growth trajectory and margin pressures.