
PROG Holdings (PRG) Stock Forecast & Price Target
PROG Holdings (PRG) Analyst Ratings
Bulls say
PROG Holdings Inc. has demonstrated a robust outlook following its 2Q25 earnings announcement, leading to a notable 20% increase in share value, largely attributed to enhanced disclosures surrounding its rapidly expanding Four Technologies segment. This segment is achieving extraordinary year-over-year Gross Merchandise Value (GMV) growth of 100% for 2025, significantly outpacing competitors, and positioning the company for potential sustainable revenue growth. Additionally, the company anticipates more than doubling its Four business revenues year-over-year in 2025, along with positive developments in its traditional Leasing business that could further bolster financial performance.
Bears say
The financial outlook for PROG Holdings is negatively impacted by prolonged pressure on Gross Merchandise Volume (GMV) within the Progressive Leasing segment, primarily due to weakening consumer credit and adverse macroeconomic conditions. Anticipated headwinds to the core lease-to-own business, coupled with increased competition, are expected to suppress EBITDA margins and lead to uneven near-term earnings, with projections indicating a shift to negative EBITDA in the fourth quarter of 2025. Additionally, despite a brief intraday share price increase, the persistent weakness in the core leasing business has raised concerns about the company's growth trajectory moving forward.
This aggregate rating is based on analysts' research of PROG Holdings and is not a guaranteed prediction by Public.com or investment advice.
PROG Holdings (PRG) Analyst Forecast & Price Prediction
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