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PRG
Volume: 351.63K

PROG Holdings (PRG) Stock Forecast & Price Target

PROG Holdings (PRG) Analyst Ratings

Based on 6 analyst ratings
Buy
Strong Buy 50%
Buy 17%
Hold 17%
Sell 0%
Strong Sell 17%

Bulls say

PROG Holdings Inc. has demonstrated substantial growth in its financial performance, with quarterly gross merchandise value (GMV) and revenue increasing year-over-year by averages of 198% and 382%, respectively, since the first quarter of 2024. The company's initiatives to develop its platform and attract repeat customers are expected to enhance margins and reduce loss rates, particularly in the Buy Now, Pay Later (BNPL) segment, which reported a GMV increase of 163% in the third quarter of 2025. Furthermore, the company is anticipated to experience a return to growth in its core leasing business, supported by expanding opportunities within BNPL and potential acquisitions, positioning PROG Holdings for a favorable re-evaluation in the market.

Bears say

PROG Holdings Inc. has faced significant challenges, primarily due to the loss of a major retail partner, which has adversely impacted its Gross Merchandise Volume (GMV), revenue, and profitability within the Progressive Leasing segment. The bankruptcy of Big Lots, Inc. has directly contributed to an approximate loss of $160 million in annual GMV, translating to an 8.5% reduction in leasing volume and a 19% decline in the active customer base. Additionally, tightening credit underwriting standards and weak consumer spending on larger items are expected to continue hindering growth prospects for the core business, leading to an overall negative outlook for the company’s stock performance.

PROG Holdings (PRG) has been analyzed by 6 analysts, with a consensus rating of Buy. 50% of analysts recommend a Strong Buy, 17% recommend Buy, 17% suggest Holding, 0% advise Selling, and 17% predict a Strong Sell.

This aggregate rating is based on analysts' research of PROG Holdings and is not a guaranteed prediction by Public.com or investment advice.

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FAQs About PROG Holdings (PRG) Forecast

Analysts have given PROG Holdings (PRG) a Buy based on their latest research and market trends.

According to 6 analysts, PROG Holdings (PRG) has a Buy consensus rating as of Jan 9, 2026. This rating is provided by third-party analysts and is not investment advice from Public.com.

Wall Street analysts have set a price target of $38.83, reflecting a 0.00% increase from the current stock price.

Financial analysts have set a price target of $38.83, indicating a 0.00% increase from the current stock price, but ratings and forecasts are frequently updated based on market conditions, earnings reports, and industry trends. This prediction is provided by third-party analysts and is not investment advice from Public.com.

PROG Holdings (PRG)

Volume: 351.63K

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