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PLNT
Volume: 6.25K

Planet Fitness (PLNT) Stock Forecast & Price Target

Planet Fitness (PLNT) Analyst Ratings

Based on 11 analyst ratings
Buy
Strong Buy 55%
Buy 36%
Hold 9%
Sell 0%
Strong Sell 0%

Bulls say

Planet Fitness Inc. has demonstrated a positive growth trajectory with a membership increase of approximately 6% year-over-year, reaching 20.8 million members, alongside system-wide same-club sales growth of 6.7%, outperforming previous expectations. The company’s strategic focus on optimizing Area Development Agreements (ADAs) has led to a 28% increase in its development pipeline, which is indicative of its proactive approach to expanding its domestic presence. Additionally, robust visitation growth, measured at around 8% compared to the same time in the prior year, reflects strong consumer engagement and positions Planet Fitness favorably for continued financial performance.

Bears say

The negative outlook on Planet Fitness Inc.'s stock is primarily driven by concerns regarding near-term operating margins, which are expected to lag behind pre-COVID levels due to a greater reliance on lower-margin corporate units. Additionally, the decline in web traffic by 7% in January 2026, coupled with the competitive landscape where rivals might mimic its business model, poses risks to market share, brand recognition, and overall profitability. The company's dependency on a limited number of suppliers for essential equipment and services further raises concerns about potential business disruptions that could adversely impact revenues and margins.

Planet Fitness (PLNT) has been analyzed by 11 analysts, with a consensus rating of Buy. 55% of analysts recommend a Strong Buy, 36% recommend Buy, 9% suggest Holding, 0% advise Selling, and 0% predict a Strong Sell.

This aggregate rating is based on analysts' research of Planet Fitness and is not a guaranteed prediction by Public.com or investment advice.

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FAQs About Planet Fitness (PLNT) Forecast

Analysts have given Planet Fitness (PLNT) a Buy based on their latest research and market trends.

According to 11 analysts, Planet Fitness (PLNT) has a Buy consensus rating as of Feb 19, 2026. This rating is provided by third-party analysts and is not investment advice from Public.com.

Wall Street analysts have set a price target of $120.91, reflecting a 0.00% increase from the current stock price.

Financial analysts have set a price target of $120.91, indicating a 0.00% increase from the current stock price, but ratings and forecasts are frequently updated based on market conditions, earnings reports, and industry trends. This prediction is provided by third-party analysts and is not investment advice from Public.com.

Planet Fitness (PLNT)

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