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PLNT
Volume: 1.12M

Planet Fitness (PLNT) Stock Forecast & Price Target

Planet Fitness (PLNT) Analyst Ratings

Based on 11 analyst ratings
Buy
Strong Buy 45%
Buy 45%
Hold 9%
Sell 0%
Strong Sell 0%

Bulls say

Planet Fitness Inc. has demonstrated a robust expansion in membership, growing approximately 6% year-over-year to 20.8 million, alongside a notable increase in system-wide same-club sales of 6.7%, which exceeded prior expectations. The company has effectively optimized its Area Development Agreements, leading to a 28% increase in its development pipeline, and is actively hiring a dedicated franchise sales leader to bolster recruitment efforts for new franchise operators. Additionally, the U.S. visitation data indicates an 8% increase compared to previous years, highlighting strong consumer engagement and setting a positive trajectory for growth.

Bears say

The financial outlook for Planet Fitness Inc. is challenged by several fundamental factors, including a projected stagnation in near-term operating margins that are expected to remain below pre-COVID levels due to a shift towards lower-margin corporate locations. Additionally, the company's web traffic has shown a concerning downward trend, dropping 7% in January 2026 compared to previous periods, indicating potential weaknesses in customer engagement and retention. Further compounding these challenges, the company's reliance on a limited number of suppliers poses risks that could lead to operational disruptions, adversely affecting both revenue and profitability amidst increasing competition that may dilute market share.

Planet Fitness (PLNT) has been analyzed by 11 analysts, with a consensus rating of Buy. 45% of analysts recommend a Strong Buy, 45% recommend Buy, 9% suggest Holding, 0% advise Selling, and 0% predict a Strong Sell.

This aggregate rating is based on analysts' research of Planet Fitness and is not a guaranteed prediction by Public.com or investment advice.

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FAQs About Planet Fitness (PLNT) Forecast

Analysts have given Planet Fitness (PLNT) a Buy based on their latest research and market trends.

According to 11 analysts, Planet Fitness (PLNT) has a Buy consensus rating as of Apr 23, 2026. This rating is provided by third-party analysts and is not investment advice from Public.com.

Wall Street analysts have set a price target of $115.64, reflecting a 0.00% increase from the current stock price.

Financial analysts have set a price target of $115.64, indicating a 0.00% increase from the current stock price, but ratings and forecasts are frequently updated based on market conditions, earnings reports, and industry trends. This prediction is provided by third-party analysts and is not investment advice from Public.com.

Planet Fitness (PLNT)

Volume: 1.12M

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