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PLNT
Volume: 1.52M

Planet Fitness (PLNT) Stock Forecast & Price Target

Planet Fitness (PLNT) Analyst Ratings

Based on 14 analyst ratings
Buy
Strong Buy 36%
Buy 36%
Hold 29%
Sell 0%
Strong Sell 0%

Bulls say

Planet Fitness is experiencing an accelerated momentum in its franchise segment, driven by an increase in Black Card mix and a rise in NPS scores. The company's aggressive expansion plan with a goal of 4,000 domestic clubs could potentially drive further franchisee demand and unit growth. The company has also placed a strong emphasis on sustainability and energy efficiency, which could attract environmentally-conscious consumers and also lead to cost savings for the company. Overall, the company's solid fundamentals and growth strategy make it an attractive investment opportunity.

Bears say

Planet Fitness is facing multiple headwinds that could negatively impact its financial performance in the near future. These include slowing same-store sales growth, uncertainty surrounding pricing strategy, and weaker demand for gym memberships among younger consumers. The company's reliance on the Corporate-owned stores segment for a majority of its revenue leaves it vulnerable to fluctuations in this segment. Furthermore, the company's decision to pause its national Black Card price increase and focus on member growth rather than rate growth could also be a headwind to revenue and profitability. As a result, I have a negative outlook on Planet Fitness's stock.

Planet Fitness (PLNT) has been analyzed by 14 analysts, with a consensus rating of Buy. 36% of analysts recommend a Strong Buy, 36% recommend Buy, 29% suggest Holding, 0% advise Selling, and 0% predict a Strong Sell.

This aggregate rating is based on analysts' research of Planet Fitness and is not a guaranteed prediction by Public.com or investment advice.

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FAQs About Planet Fitness (PLNT) Forecast

Analysts have given Planet Fitness (PLNT) a Buy based on their latest research and market trends.

According to 14 analysts, Planet Fitness (PLNT) has a Buy consensus rating as of Aug 29, 2026. This rating is provided by third-party analysts and is not investment advice from Public.com.

Wall Street analysts have set a price target of $69.43, reflecting a 0.00% increase from the current stock price.

Financial analysts have set a price target of $69.43, indicating a 0.00% increase from the current stock price, but ratings and forecasts are frequently updated based on market conditions, earnings reports, and industry trends. This prediction is provided by third-party analysts and is not investment advice from Public.com.

Planet Fitness (PLNT)

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