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PLNT
Volume: 1.03M
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Planet Fitness (PLNT) Stock Forecast & Price Target

Planet Fitness (PLNT) Analyst Ratings

Based on 25 analyst ratings
Buy
Strong Buy 36%
Buy 36%
Hold 28%
Sell 0%
Strong Sell 0%

Bulls say

Planet Fitness Inc. reported that it ended 2024 with 19.7 million members, reflecting a year-over-year increase of 1.0 million, showcasing robust growth in membership. The company experienced impressive revenue growth of 10.3%, surpassing initial guidance, with adjusted EBITDA and net income rising approximately 12% year-over-year, indicating strong operational performance. Additionally, the rise in Black Card penetration to 64% and a modest increase in the blended Average Selling Price (ASP) suggest effective pricing strategies that enhance financial stability and support future growth potential.

Bears say

Planet Fitness Inc. is facing a challenging financial outlook, primarily due to anticipated declines in free cash flow in 2025 driven by substantial capital expenditure growth. Additionally, the company is experiencing disappointing performance across its segments, notably with corporate-owned stores, where revenue fell short of expectations, despite overall profitability from its franchise and equipment segments. Lastly, guidance indicating only 10% total sales and EBITDA growth suggests stagnating margins, raising concerns about the company's ability to effectively manage its operational costs and franchisee economics amid a challenging macroeconomic environment.

Planet Fitness (PLNT) has been analyzed by 25 analysts, with a consensus rating of Buy. 36% of analysts recommend a Strong Buy, 36% recommend Buy, 28% suggest Holding, 0% advise Selling, and 0% predict a Strong Sell.

This aggregate rating is based on analysts' research of Planet Fitness and is not a guaranteed prediction by Public.com or investment advice.

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FAQs About Planet Fitness (PLNT) Forecast

Analysts have given Planet Fitness (PLNT) a Buy based on their latest research and market trends.

According to 25 analysts, Planet Fitness (PLNT) has a Buy consensus rating as of Jul 12, 2025. This rating is provided by third-party analysts and is not investment advice from Public.com.

Wall Street analysts have set a price target of $95.24, reflecting a 0.00% increase from the current stock price.

Financial analysts have set a price target of $95.24, indicating a 0.00% increase from the current stock price, but ratings and forecasts are frequently updated based on market conditions, earnings reports, and industry trends. This prediction is provided by third-party analysts and is not investment advice from Public.com.

Planet Fitness (PLNT)

Volume: 1.03M

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