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PLNT
Volume: 1.71M

Planet Fitness (PLNT) Stock Forecast & Price Target

Planet Fitness (PLNT) Analyst Ratings

Based on 12 analyst ratings
Buy
Strong Buy 50%
Buy 33%
Hold 17%
Sell 0%
Strong Sell 0%

Bulls say

Planet Fitness Inc. is positioned for significant growth, with expectations of system-wide comparable sales increasing by approximately 6.5% and revenue projected to grow around 11%. The company is enhancing its franchise development strategy, leading to a 28% increase in the pipeline and a commitment to recruit new owner-operators, which is expected to aid in expanding its network. Additionally, recent performance metrics indicating strong results from a club design overhaul and an uptick in Gen Z membership provide a solid foundation for continued financial improvement, supporting a more optimistic outlook for adjusted EBITDA and earnings per share growth.

Bears say

The analysis presents a negative outlook on Planet Fitness's stock due to several fundamental concerns. First, while the percentage of members citing financial reasons for leaving has decreased, the overall decrease in rejoin rates—declining from 38% in Q3 and 37% in Q4 to mid-30s—suggests potential challenges in member retention and engagement. Additionally, the company's reliance on a limited number of suppliers poses risks that could disrupt operations and negatively impact revenues and profits, alongside competitive pressures that may erode market share and brand recognition, jeopardizing future growth and profitability.

Planet Fitness (PLNT) has been analyzed by 12 analysts, with a consensus rating of Buy. 50% of analysts recommend a Strong Buy, 33% recommend Buy, 17% suggest Holding, 0% advise Selling, and 0% predict a Strong Sell.

This aggregate rating is based on analysts' research of Planet Fitness and is not a guaranteed prediction by Public.com or investment advice.

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FAQs About Planet Fitness (PLNT) Forecast

Analysts have given Planet Fitness (PLNT) a Buy based on their latest research and market trends.

According to 12 analysts, Planet Fitness (PLNT) has a Buy consensus rating as of Jan 10, 2026. This rating is provided by third-party analysts and is not investment advice from Public.com.

Wall Street analysts have set a price target of $118.42, reflecting a 0.00% increase from the current stock price.

Financial analysts have set a price target of $118.42, indicating a 0.00% increase from the current stock price, but ratings and forecasts are frequently updated based on market conditions, earnings reports, and industry trends. This prediction is provided by third-party analysts and is not investment advice from Public.com.

Planet Fitness (PLNT)

Volume: 1.71M

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