
ON24 (ONTF) Stock Forecast & Price Target
ON24 (ONTF) Analyst Ratings
Bulls say
ON24 Inc has demonstrated notable improvement in customer retention, achieving a net retention rate of 91% in 2024, which reflects a mid-single-digit increase year-over-year. The company's operating cash flows also saw an increase of $1.8 million year-over-year, reaching $1.0 million, indicating a positive trend in financial health. Additionally, with an expectation of sequential growth in subscription revenue throughout fiscal year 2025 and improved visibility from multi-year contracts, ON24 is positioned for a stable and potentially stronger performance moving forward.
Bears say
ON24 Inc has experienced a concerning decrease in customers with annual recurring revenue (ARR) exceeding $100K, which fell by 6 quarter-over-quarter to a total of 305, suggesting potential challenges in customer retention. The company has initially projected a revenue decline of 5.4% for fiscal year 2025, further indicating difficulties in stabilizing net retention rates that were at 91% in 2024. Additionally, total revenues decreased 6.8% year-over-year, driven by both platform and services revenue declines, while gross margins contracted slightly, pointing to a challenging financial landscape amid constrained marketing budgets and ongoing churn.
This aggregate rating is based on analysts' research of ON24 and is not a guaranteed prediction by Public.com or investment advice.
ON24 (ONTF) Analyst Forecast & Price Prediction
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