Olaplex Holdings (OLPX) Stock Forecast & Price Target

Olaplex Holdings Inc reported a 2.5% year-over-year increase in sales in the U.S. market, while both domestic and international sectors experienced low-single-digit revenue growth in the second quarter of 2025. Expectations are for a significant rise in sales during Q4, anticipated to reach high single digits, driven by professional channel engagement in holiday events and early product innovation initiatives for 2026. Additionally, the direct-to-consumer channel showed strong performance, increasing its contribution to 36.2% of total sales, up from 32.8% in the previous year, indicating positive momentum in each sales channel.

Olaplex Holdings Inc. is facing significant operating margin compression, with anticipated rates dropping to 24.1% for the quarter, well below last year's 36.3% margin and higher than the consensus of 19.7%. Revenue forecasts indicate a stagnation, expected to remain broadly flat year-over-year at approximately $422 million, alongside a projected decline in adjusted EBITDA margins to 21.3%. Additionally, the company anticipates high single-digit sales declines for Q3 due to less favorable consumer purchasing patterns, further indicating a challenging financial environment.