
Netflix (NFLX) Stock Forecast & Price Target
Netflix (NFLX) Analyst Ratings
Bulls say
Netflix's fundamental strengths are highlighted by its vast subscriber base of over 300 million globally, coupled with a significant increase in streaming hours, reaching 278 billion in 2025, a 19% year-over-year growth. The firm's strategic entry into ad-supported subscription plans has the potential to substantially boost advertising revenue, projected to double to approximately $3 billion by 2026, following a significant increase to $1.5 billion in 2025. Additionally, improved financial projections indicate a revenue expectation of $51.9 billion and operating income of $16.8 billion for the full year, both exceeding current guidance and consensus, signaling strong financial health and growth potential.
Bears say
Netflix has experienced a notable decline in viewership, with a 3.2% year-over-year drop in January 2026, marking its first viewership decline since June 2025, despite a tough comparison to the previous year's growth of 15.5%. The company's streaming hours per membership also fell by approximately 2% year-over-year in 2025, indicating challenges in maintaining user engagement. Moreover, the production output of original content has decreased, with only 23 original movies released in the first quarter of 2026, the lowest since 2017, which raises concerns about Netflix's ability to attract and retain subscribers in a competitive streaming landscape.
This aggregate rating is based on analysts' research of Netflix and is not a guaranteed prediction by Public.com or investment advice.
Netflix (NFLX) Analyst Forecast & Price Prediction
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