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MAX
Volume: 288.86K
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MediaAlpha (MAX) Stock Forecast & Price Target

MediaAlpha (MAX) Analyst Ratings

Based on 10 analyst ratings
Buy
Strong Buy 20%
Buy 40%
Hold 30%
Sell 0%
Strong Sell 10%

Bulls say

MediaAlpha Inc. has demonstrated significant growth, particularly in the Property & Casualty (P&C) television segment, which grew 639% year-over-year, surpassing expectations and driven by heightened shopping activity and the auto industry's renewed growth focus. In its fourth quarter, the company recorded a substantial increase in total volume, achieving $499.2 million, which exceeded management's guidance and reflects an expanding addressable market from increased auto insurance premiums. Furthermore, the company's platform enhances efficiency for insurance carriers by providing valuable monetization opportunities for leads, indicating a sustained improvement in customer acquisition spend and overall market competitiveness.

Bears say

MediaAlpha's 1Q25 revenue guidance fell 16% short of consensus expectations, primarily due to softening pricing in the property and casualty insurance sector, with earnings before interest, taxes, depreciation, and amortization (AEBITDA) also coming in 15% lower than anticipated. The company's future performance hinges on an uncertain outcome of its FTC settlement, which, if adverse, could lead to significant multiple contraction. Additionally, the projected decline in segment transaction values and potential risks from decreased customer acquisition spending and increasing competition in digital advertising further contribute to a negative outlook for MediaAlpha's financial health.

MediaAlpha (MAX) has been analyzed by 10 analysts, with a consensus rating of Buy. 20% of analysts recommend a Strong Buy, 40% recommend Buy, 30% suggest Holding, 0% advise Selling, and 10% predict a Strong Sell.

This aggregate rating is based on analysts' research of MediaAlpha and is not a guaranteed prediction by Public.com or investment advice.

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FAQs About MediaAlpha (MAX) Forecast

Analysts have given MediaAlpha (MAX) a Buy based on their latest research and market trends.

According to 10 analysts, MediaAlpha (MAX) has a Buy consensus rating as of Aug 26, 2025. This rating is provided by third-party analysts and is not investment advice from Public.com.

Wall Street analysts have set a price target of $19.65, reflecting a 0.00% increase from the current stock price.

Financial analysts have set a price target of $19.65, indicating a 0.00% increase from the current stock price, but ratings and forecasts are frequently updated based on market conditions, earnings reports, and industry trends. This prediction is provided by third-party analysts and is not investment advice from Public.com.

MediaAlpha (MAX)

Volume: 288.86K

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