LUCK Stock Forecast & Price Target

Lucky Strike Entertainment Corp has demonstrated a positive trajectory through strategic investments in food and beverage quality, reflected in a 2.5% year-over-year increase in same-store food sales as of F4Q25. The ongoing conversions of Bowlero locations to Lucky Strike-branded centers are projected to enhance visitation and pricing power, particularly in California, which is expected to invigorate consumer engagement in a historically challenged market. Additionally, a significant increase in season pass sales, up 37% annually in FY25, supports the company's outlook for sustained growth, alongside healthy momentum in food and beverage performance across its entertainment venues.

Lucky Strike Entertainment Corp. has reported a significant decline in same-store sales, falling 4.1% year-over-year, which is indicative of struggles in consumer demand, particularly in the California market where over half of the $11 million EBITDA headwind originated. The company plans to increase its marketing spend from less than 1% of revenues to a target of 2% to 3% in an effort to remedy past underperformance against industry benchmarks; however, this increase in expense may not yield immediate returns. Additionally, the group's financial outlook has been adjusted downward for FY26 due to challenges stemming from an acquisition and its heavy reliance on a tech corporate client base that has recently experienced a downturn.