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HOG
Volume: 55
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Harley-Davidson (HOG) Stock Forecast & Price Target

Harley-Davidson (HOG) Analyst Ratings

Based on 7 analyst ratings
Hold
Strong Buy 29%
Buy 0%
Hold 57%
Sell 14%
Strong Sell 0%

Bulls say

Harley-Davidson's revenue increased by 17% year-over-year, reaching $1.341 billion, reflecting strong financial performance driven by a positive one-time impact from the Harley-Davidson Financial Services transaction. The company's domestic motorcycle shipments rose significantly by 61.9% year-over-year in 3Q25, indicating robust demand, especially among Touring and Adventure Touring categories, which saw increases of 42.2% and 102.5%, respectively. With expectations of continued strong performance in 2026 and improved shipment predictability aligned with current demand dynamics, Harley-Davidson is positioned for sustainable growth in the coming years.

Bears say

Harley-Davidson has experienced a significant decline in revenue, with a 22.6% decrease in HDMC sales attributed to reduced motorcycle shipments. Additionally, the company's gross profit margins have suffered, declining to 26.4% in 3Q25 due to unfavorable operating leverage, increased tariff costs, and foreign exchange impacts. The consolidated operating margin also fell 830 basis points year-over-year to 8.6%, indicating ongoing challenges in maintaining profitability amidst rising operating expenses and competitive pressures in the market.

Harley-Davidson (HOG) has been analyzed by 7 analysts, with a consensus rating of Hold. 29% of analysts recommend a Strong Buy, 0% recommend Buy, 57% suggest Holding, 14% advise Selling, and 0% predict a Strong Sell.

This aggregate rating is based on analysts' research of Harley-Davidson and is not a guaranteed prediction by Public.com or investment advice.

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FAQs About Harley-Davidson (HOG) Forecast

Analysts have given Harley-Davidson (HOG) a Hold based on their latest research and market trends.

According to 7 analysts, Harley-Davidson (HOG) has a Hold consensus rating as of Nov 26, 2025. This rating is provided by third-party analysts and is not investment advice from Public.com.

Wall Street analysts have set a price target of $26.57, reflecting a 0.00% increase from the current stock price.

Financial analysts have set a price target of $26.57, indicating a 0.00% increase from the current stock price, but ratings and forecasts are frequently updated based on market conditions, earnings reports, and industry trends. This prediction is provided by third-party analysts and is not investment advice from Public.com.

Harley-Davidson (HOG)

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