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HOG
Volume: 1.15M

Harley-Davidson (HOG) Stock Forecast & Price Target

Harley-Davidson (HOG) Analyst Ratings

Based on 7 analyst ratings
Hold
Strong Buy 14%
Buy 0%
Hold 57%
Sell 29%
Strong Sell 0%

Bulls say

Harley-Davidson is performing well above market expectations due to its Back to the Bricks Strategy, which has improved dealer profitability and overall sentiment. With a strong focus on dealer profitability and increasing demand for its new models, the company is well-positioned to continue its growth trajectory. However, competition risk, foreign exchange risk, and credit risk on its financial services operations are potential areas of concern that should be monitored closely.

Bears say

Harley-Davidson is making efforts to expand its product offerings and cater to a wider market, with the launch of new models such as the Sprint and Sportster and the release of the Deadwood line. However, the success of these efforts remains to be seen, and the current transition year may negatively impact earnings. As a result, the overall outlook for HOG's stock is negative for the foreseeable future.

Harley-Davidson (HOG) has been analyzed by 7 analysts, with a consensus rating of Hold. 14% of analysts recommend a Strong Buy, 0% recommend Buy, 57% suggest Holding, 29% advise Selling, and 0% predict a Strong Sell.

This aggregate rating is based on analysts' research of Harley-Davidson and is not a guaranteed prediction by Public.com or investment advice.

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FAQs About Harley-Davidson (HOG) Forecast

Analysts have given Harley-Davidson (HOG) a Hold based on their latest research and market trends.

According to 7 analysts, Harley-Davidson (HOG) has a Hold consensus rating as of Aug 30, 2026. This rating is provided by third-party analysts and is not investment advice from Public.com.

Wall Street analysts have set a price target of $24.71, reflecting a 0.00% increase from the current stock price.

Financial analysts have set a price target of $24.71, indicating a 0.00% increase from the current stock price, but ratings and forecasts are frequently updated based on market conditions, earnings reports, and industry trends. This prediction is provided by third-party analysts and is not investment advice from Public.com.

Harley-Davidson (HOG)

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