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HAS
Volume: 12

Hasbro (HAS) Stock Forecast & Price Target

Hasbro (HAS) Analyst Ratings

Based on 13 analyst ratings
Buy
Strong Buy 62%
Buy 23%
Hold 15%
Sell 0%
Strong Sell 0%

Bulls say

Hasbro is supported by a powerful portfolio led by Magic: The Gathering, Transformers, Peppa Pig, and Dungeons & Dragons Beyond, giving it multiple growth engines across toys, digital gaming, and licensing. Recent results show the strength of that mix, with net sales up 13% to $1,000M and Wizards and Digital Gaming sales up 26% to $582M, while $37M of cost savings more than offset a $20M tariff headwind and helped drive a 28.7% adjusted operating margin. The firm’s confidence is reinforced by Wizards revenue compounding at a 17% CAGR since 2009, a raised full-year Wizards & Digital Gaming outlook to up low double digits, and broader distribution that should keep demand expanding over time.

Bears say

Hasbro is facing a negative outlook because its strategy depends on a smaller set of large global brands, making performance more fragile if franchises like Transformers, Peppa Pig, or Magic: The Gathering underperform. The company also operates in a rapidly changing and highly competitive children’s and family entertainment market, where shifting consumer tastes and more sophisticated digital alternatives can pressure revenues, market share, and profitability. Even with a solid sales and profits beat and access to around 20 million digital tabletop players through Dungeons & Dragons Beyond, investors appear concerned about implied back half sales and margin deceleration in Wizards, while uncertainty from oil, cybersecurity issues, and tariffs remains.

Hasbro (HAS) has been analyzed by 13 analysts, with a consensus rating of Buy. 62% of analysts recommend a Strong Buy, 23% recommend Buy, 15% suggest Holding, 0% advise Selling, and 0% predict a Strong Sell.

This aggregate rating is based on analysts' research of Hasbro and is not a guaranteed prediction by Public.com or investment advice.

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FAQs About Hasbro (HAS) Forecast

Analysts have given Hasbro (HAS) a Buy based on their latest research and market trends.

According to 13 analysts, Hasbro (HAS) has a Buy consensus rating as of Oct 9, 2026. This rating is provided by third-party analysts and is not investment advice from Public.com.

Wall Street analysts have set a price target of $106, reflecting a 0.00% increase from the current stock price.

Financial analysts have set a price target of $106, indicating a 0.00% increase from the current stock price, but ratings and forecasts are frequently updated based on market conditions, earnings reports, and industry trends. This prediction is provided by third-party analysts and is not investment advice from Public.com.

Hasbro (HAS)

Volume: 12

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