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GOOG
Volume: 86.58K

Alphabet (GOOG) Stock Forecast & Price Target

Alphabet (GOOG) Analyst Ratings

Based on 7 analyst ratings
Buy
Strong Buy 43%
Buy 43%
Hold 14%
Sell 0%
Strong Sell 0%

Bulls say

Alphabet is appealing fundamentally because its core Google franchise still combines dominant search and video distribution with clear AI-enhanced monetization, as Search grew 16.8% y/y and YouTube ad revenue reached $11.06BN, up 12.9% y/y. Its investment case is further strengthened by Google Cloud’s acceleration to $24.8BN, up 81.8% y/y, with a $514BN backlog and near-90% Fortune 100 Gemini Enterprise adoption signaling durable demand and substantial future revenue visibility. Despite heavy capex, including a raised 2026 guide of $195BN-$205BN, operating income and margins remain resilient, and the company’s broad AI platform, subscription growth, and optionality in Waymo and other ventures support an attractive long-term outlook.

Bears say

Alphabet is facing a deteriorating fundamental setup because its core ad engine remains highly exposed to softer CPC and click growth, while a post-pandemic macro slowdown could depress advertiser budgets and leave forecasts too optimistic. Despite 2Q26 gross revenue of $119.8BN, up 24.3% y/y and 1.4% above estimates, the quality of growth was mixed as Google Subscriptions, Platforms and Devices came in 1% below expectations, suggesting weaker traction beyond ads and cloud. Ongoing regulatory scrutiny, potential privacy rule changes, higher TAC, elevated rates, tariffs, and rising competition as search shifts toward mobile and AI all threaten margins and the durability of Alphabet’s earnings base.

Alphabet (GOOG) has been analyzed by 7 analysts, with a consensus rating of Buy. 43% of analysts recommend a Strong Buy, 43% recommend Buy, 14% suggest Holding, 0% advise Selling, and 0% predict a Strong Sell.

This aggregate rating is based on analysts' research of Alphabet and is not a guaranteed prediction by Public.com or investment advice.

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FAQs About Alphabet (GOOG) Forecast

Analysts have given Alphabet (GOOG) a Buy based on their latest research and market trends.

According to 7 analysts, Alphabet (GOOG) has a Buy consensus rating as of Oct 9, 2026. This rating is provided by third-party analysts and is not investment advice from Public.com.

Wall Street analysts have set a price target of $414.71, reflecting a 0.00% increase from the current stock price.

Financial analysts have set a price target of $414.71, indicating a 0.00% increase from the current stock price, but ratings and forecasts are frequently updated based on market conditions, earnings reports, and industry trends. This prediction is provided by third-party analysts and is not investment advice from Public.com.

Alphabet (GOOG)

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