
FLUT Stock Forecast & Price Target
FLUT Analyst Ratings
Bulls say
Flutter Entertainment is supported by a market-leading global franchise, with top digital revenue share in the US, UK, Ireland, Australia, Italy and other countries, more than 100-country reach, and 15.9 million average monthly users as of Dec. 31, 2025. Its 2025 mix of 53% sports betting and 44% online gaming, plus the launch of a predictive sports betting platform in late 2025, highlights a diversified, scalable product set that can deepen engagement and broaden monetization across a large addressable market. Fundamentally, the company’s positive outlook rests on evidence of strong underlying operating momentum, including record US activity, improving customer reactivation, and ongoing cost-savings initiatives that should help offset heavier promotional investment while preserving long-term earnings power.
Bears say
Flutter Entertainment is viewed negatively because its 2026 guidance reset shows the core US engine is weakening, with group revenue guidance cut to $17.44bn-$18.39bn and adjusted EBITDA to $2.40bn-$2.92bn as management flagged a $385mn generosity step-up, slower OSB growth, and a $75mn NFL schedule headwind. The US remains pressured by rising promotional intensity, a lower sportsbook hold, and structural share loss, while prediction-market investment and a ~$300mn EBITDA drag add uncertainty without clear near-term returns. Although international revenue grew 10% to $2.643bn, margin compression from the UK iGaming tax increase, marketing spend, and repeated guidance revisions suggest earnings quality and credibility are deteriorating.
This aggregate rating is based on analysts' research of Flutter Entertainment PLC and is not a guaranteed prediction by Public.com or investment advice.
FLUT Analyst Forecast & Price Prediction
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