
Etsy (ETSY) Stock Forecast & Price Target
Etsy (ETSY) Analyst Ratings
Bulls say
Etsy has demonstrated a robust growth trajectory, with a projected consolidated gross merchandise volume (GMS) of approximately $12.5 billion for 2024, underscoring its position as a leading e-commerce marketplace. The company's recent guidance for 1Q26 indicates a GMS range of $2.38 billion to $2.43 billion, reflecting a year-over-year increase of 2-4%, which surpasses market expectations. Additionally, advertising revenue for the company showed resilience with a notable rise of $62.2 million and total buyer additions reaching 17.2 million, marking the first positive growth in this metric since Q3 2023, indicating a potential turnaround in user engagement.
Bears say
Etsy's financial outlook is concerning due to several key metrics indicating potential declining performance, with gross merchandise volume (GMS) growth stagnating at only +0.1%, which barely surpassed expectations of zero growth. The company's Adjusted EBITDA margins have also shown a downward trend, declining from 41% in 2024 to slightly over 30% in 4Q25, which reflects underlying profitability challenges exacerbated by Depop’s contribution acting as a margin drag. Additionally, a rise in habitual buyers spending per buyer does not offset the 9% year-over-year decline in the number of habitual buyers, highlighting a troubling trend in customer engagement and retention that could lead to further revenue challenges.
This aggregate rating is based on analysts' research of Etsy and is not a guaranteed prediction by Public.com or investment advice.
Etsy (ETSY) Analyst Forecast & Price Prediction
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