
e.l.f. Beauty (ELF) Stock Forecast & Price Target
e.l.f. Beauty (ELF) Analyst Ratings
Bulls say
e.l.f. Beauty Inc. has demonstrated exceptional growth, evidenced by a significant 91% increase in sales during the first half of fiscal 2025 (F1H25), driven by effective sell-in strategies. The company's impressive market position is highlighted by its continued share growth in key categories, particularly in Foundation and Face products, which remains robust, while Eye share has reached a record high of 9% in the first quarter of fiscal 2026 (F1Q26). With a strategic focus on the growing rhode brand and enhanced marketing efforts, e.l.f. Beauty is well-positioned to sustain momentum and capitalize on untapped market opportunities.
Bears say
e.l.f. Beauty Inc. has experienced a continued decline in its market share within the Cheek category, which is identified as the most pressured segment, remaining stagnant at recent lows of 31%. The company's management noted challenges in the upcoming F4Q25, particularly due to previous strong performance benchmarks from the Glow Reviver Lip Oil, alongside a notable decrease in overall industry demand influenced by post-holiday market conditions and external factors like TikTok and regional crises. Additionally, the company's advertising strategies skewed towards international campaigns, with reduced investment in the US market during a crucial period, suggesting potential challenges in mitigating category declines and consumer response to new product innovations.
This aggregate rating is based on analysts' research of e.l.f. Beauty and is not a guaranteed prediction by Public.com or investment advice.
e.l.f. Beauty (ELF) Analyst Forecast & Price Prediction
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