
e.l.f. Beauty (ELF) Stock Forecast & Price Target
e.l.f. Beauty (ELF) Analyst Ratings
Bulls say
e.l.f. Beauty Inc. has demonstrated significant growth, with F1H25 sales increasing by an average of 91%, driven by targeted door additions and strong sell-in performance. The company's competitive positioning is further highlighted by its leading market share in Foundation & Face products, alongside growing shares in Eye products, which reached an all-time high of 9% in F1Q26. Additionally, the anticipated concentration of international door additions in F2H26, combined with an easier comparative base, suggests promising growth prospects as the year progresses.
Bears say
The analysis indicates a negative outlook for e.l.f. Beauty's stock primarily due to a continued decline in sales share within the Cheek category, reaching a low of 31%, suggesting persistent competitive pressures. Furthermore, the company's management has highlighted challenges in the upcoming fiscal quarter, notably tough comparisons from previous high-performing product launches and diminished consumer demand following recent promotional activities and market disruptions. Additionally, the downward adjustment of the fiscal year 2027 sales growth estimate from 16.8% to 16.6%, coupled with lower-than-expected margins, raises concerns about the company's financial performance and outlook.
This aggregate rating is based on analysts' research of e.l.f. Beauty and is not a guaranteed prediction by Public.com or investment advice.
e.l.f. Beauty (ELF) Analyst Forecast & Price Prediction
Start investing in e.l.f. Beauty (ELF)
Order type
Buy in
Order amount
Est. shares
0 shares