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EBAY
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eBay (EBAY) Stock Forecast & Price Target

eBay (EBAY) Analyst Ratings

Based on 25 analyst ratings
Hold
Strong Buy 16%
Buy 24%
Hold 56%
Sell 4%
Strong Sell 0%

Bulls say

EBay is positioned as a leading global e-commerce marketplace, achieving a gross merchandise volume of $75 billion in 2024, which reflects the company's significant operational scale. The company experienced robust growth in advertising revenue, reaching $525 million, which accounted for 2.6% of total GMV in the quarter, indicating successful monetization of its platform and increased engagement from both buyers and sellers. With a strong presence in international markets and broad-based consumer demand driving higher sales and average selling prices, eBay's positive outlook is supported by its ability to attract and retain a growing number of enthusiastic buyers.

Bears say

EBay's financial outlook appears negative due to a significant year-over-year decline in legacy third-party display ad revenue, which decreased by 40% in the third quarter, reflecting challenges in maintaining advertising revenue streams. Additionally, eBay's forecast for non-GAAP operating margins is disappointing at 25.8% to 26.3%, falling below market consensus of 27.2%, indicating potential difficulties in managing costs and profitability. Furthermore, projections suggest a deceleration in gross merchandise volume (GMV) growth, attributed to a pressured consumer environment and intensified competition in the e-commerce sector, which could limit eBay’s overall revenue growth and market performance moving forward.

eBay (EBAY) has been analyzed by 25 analysts, with a consensus rating of Hold. 16% of analysts recommend a Strong Buy, 24% recommend Buy, 56% suggest Holding, 4% advise Selling, and 0% predict a Strong Sell.

This aggregate rating is based on analysts' research of eBay and is not a guaranteed prediction by Public.com or investment advice.

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FAQs About eBay (EBAY) Forecast

Analysts have given eBay (EBAY) a Hold based on their latest research and market trends.

According to 25 analysts, eBay (EBAY) has a Hold consensus rating as of Dec 17, 2025. This rating is provided by third-party analysts and is not investment advice from Public.com.

Wall Street analysts have set a price target of $92.68, reflecting a 0.00% increase from the current stock price.

Financial analysts have set a price target of $92.68, indicating a 0.00% increase from the current stock price, but ratings and forecasts are frequently updated based on market conditions, earnings reports, and industry trends. This prediction is provided by third-party analysts and is not investment advice from Public.com.

eBay (EBAY)

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