
eBay (EBAY) Stock Forecast & Price Target
eBay (EBAY) Analyst Ratings
Bulls say
EBay has demonstrated strong performance in its second quarter, with gross merchandise volume (GMV) growth accelerating to over 4% year-over-year, bolstered by a 7% increase in the U.S. market. Advertising revenue reached $482 million, representing approximately 2.5% of GMV and marking a year-over-year growth of 16%, primarily driven by promoted listings. Additionally, eBay has benefited from robust growth in its focus categories, notably in collectibles and trading cards, positioning the company to gain market share as it continues to enhance its platform tools and customer acquisition strategies.
Bears say
The negative outlook on eBay's stock is driven by anticipated pressure on consumer spending and a competitive e-commerce environment that may impede GMV growth and operating leverage through 2025. As eBay faces challenging year-over-year comparisons in the fourth quarter, particularly after a strong previous holiday season, the firm is also contending with uncertainties surrounding trade policy and increased tariffs affecting inventory. Furthermore, potential investments in unproven initiatives to sustain growth and possible large acquisitions that lack immediate financial benefits represent additional risks to the company’s margins and overall financial health.
This aggregate rating is based on analysts' research of eBay and is not a guaranteed prediction by Public.com or investment advice.
eBay (EBAY) Analyst Forecast & Price Prediction
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