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EBAY
Volume: 809.65K

eBay (EBAY) Stock Forecast & Price Target

eBay (EBAY) Analyst Ratings

Based on 25 analyst ratings
Hold
Strong Buy 16%
Buy 24%
Hold 56%
Sell 4%
Strong Sell 0%

Bulls say

EBay operates as a prominent player in the e-commerce sector, showcasing a substantial gross merchandise volume (GMV) of $75 billion for 2024, which places it among the top 10 global e-commerce companies. The company has experienced robust advertising revenue growth, reporting $525 million in the latest quarter, reflecting a year-over-year increase of 21% and contributing 2.6% to total GMV, indicating a successful monetization strategy. Additionally, the growth in active consumer engagement, with an estimated 16 million enthusiastic buyers and a slight rise in annual spending per buyer, underscores a strong demand trajectory, further enhancing the positive outlook for eBay's future performance.

Bears say

The excerpts indicate a concerning trend for eBay's financial outlook, as legacy third-party display ads experienced a significant year-over-year revenue decline of 40%. Additionally, the expected non-GAAP Operating Margin is forecasted to fall between 25.8% and 26.3%, which is below consensus expectations of 27.2%, suggesting potential operational inefficiencies. Combined with the anticipation of decelerated gross merchandise volume growth in FY26 and competitive pressures in the broader e-commerce environment, these factors contribute to a negative outlook for eBay's stock performance.

eBay (EBAY) has been analyzed by 25 analysts, with a consensus rating of Hold. 16% of analysts recommend a Strong Buy, 24% recommend Buy, 56% suggest Holding, 4% advise Selling, and 0% predict a Strong Sell.

This aggregate rating is based on analysts' research of eBay and is not a guaranteed prediction by Public.com or investment advice.

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FAQs About eBay (EBAY) Forecast

Analysts have given eBay (EBAY) a Hold based on their latest research and market trends.

According to 25 analysts, eBay (EBAY) has a Hold consensus rating as of Jan 8, 2026. This rating is provided by third-party analysts and is not investment advice from Public.com.

Wall Street analysts have set a price target of $92.68, reflecting a 0.00% increase from the current stock price.

Financial analysts have set a price target of $92.68, indicating a 0.00% increase from the current stock price, but ratings and forecasts are frequently updated based on market conditions, earnings reports, and industry trends. This prediction is provided by third-party analysts and is not investment advice from Public.com.

eBay (EBAY)

Volume: 809.65K

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