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EBAY
Volume: 11.31M

eBay (EBAY) Stock Forecast & Price Target

eBay (EBAY) Analyst Ratings

Based on 26 analyst ratings
Hold
Strong Buy 15%
Buy 27%
Hold 54%
Sell 4%
Strong Sell 0%

Bulls say

EBay is positioned as a leading player in the global e-commerce landscape, boasting a significant gross merchandise volume of $75 billion in 2024 and a vast marketplace connecting over 130 million buyers with approximately 20 million sellers across nearly 190 markets. The company demonstrated robust revenue growth, with advertising revenue increasing by 21% year-over-year and representing a growing share of total GMV, highlighting effective monetization strategies. Furthermore, notable trends in consumer demand and spending per enthusiast, alongside strong year-over-year growth in specific categories like collectibles and bullion, underscore a positive momentum that supports an optimistic financial outlook for eBay.

Bears say

EBay's stock outlook is negatively impacted by a significant year-over-year decline in legacy 3P display advertising revenues, which fell by 40%, combined with expectations of a decrease in the take rate due to seasonal patterns and regulatory changes. The company's projected non-GAAP operating margin of 25.8% to 26.3% falls short of consensus expectations, indicating potential challenges in maintaining profitability as investment intensifies across various initiatives. Additionally, concerns over a deceleration in gross merchandise volume (GMV) growth in fiscal year 2026, coupled with a competitive e-commerce environment and risks related to consumer spending and macroeconomic factors, further contribute to a bearish sentiment regarding eBay's future performance.

eBay (EBAY) has been analyzed by 26 analysts, with a consensus rating of Hold. 15% of analysts recommend a Strong Buy, 27% recommend Buy, 54% suggest Holding, 4% advise Selling, and 0% predict a Strong Sell.

This aggregate rating is based on analysts' research of eBay and is not a guaranteed prediction by Public.com or investment advice.

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FAQs About eBay (EBAY) Forecast

Analysts have given eBay (EBAY) a Hold based on their latest research and market trends.

According to 26 analysts, eBay (EBAY) has a Hold consensus rating as of Feb 19, 2026. This rating is provided by third-party analysts and is not investment advice from Public.com.

Wall Street analysts have set a price target of $93.92, reflecting a 0.00% increase from the current stock price.

Financial analysts have set a price target of $93.92, indicating a 0.00% increase from the current stock price, but ratings and forecasts are frequently updated based on market conditions, earnings reports, and industry trends. This prediction is provided by third-party analysts and is not investment advice from Public.com.

eBay (EBAY)

Volume: 11.31M

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