
eBay (EBAY) Stock Forecast & Price Target
eBay (EBAY) Analyst Ratings
Bulls say
eBay is well-positioned to continue its successful growth trajectory thanks to its strategic focus on key growth categories, including C2C and recommerce, which have both shown strong growth of over 20% in the most recent quarter. Additionally, the company's expansion into new markets and demographics through its acquisition of Depop and focus on Generation Z and enthusiast buyers through initiatives like eBay Live demonstrate a commitment to staying ahead of industry trends. With strong financials and continued investment in technology, eBay is poised for continued success in the e-commerce market.
Bears say
eBay is facing near-term negative margin impact from its acquisition of Depop, with a 3-4 point headwind to operating income growth and mid-single-digit-point headwind to EPS growth in the third quarter. While its 2025 financials seem strong with $11.1 billion in revenue and 135 million active buyers, eBay's profitability may be impacted in the near future due to its investment in Depop and potential changes in its fees. Additionally, despite strong growth in the second quarter and potential growth opportunities in the future leveraging technology, there are concerns about difficult 2H comparisons and only a slight increase in EBITDA estimates for 2026 and 2027 due to the Depop acquisition.
This aggregate rating is based on analysts' research of eBay and is not a guaranteed prediction by Public.com or investment advice.
eBay (EBAY) Analyst Forecast & Price Prediction
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