Viant Technology (DSP) Stock Forecast & Price Target

Viant Technology is poised for continued growth in the advertising technology space, with strong underlying demand for CTV ads, increasing adoption of their unique proprietary data offerings, and a growing use of their AI-powered product suite. The company's recent acquisition of TVision has also opened up new opportunities for growth, and their solid 1Q'26 results with CTV slightly ahead of consensus and $9.8M adj. EBITDA above the high end of guidance has reaffirmed our positive outlook. With the potential for additional tailwinds from new clients ramping spend, political and sports events, and increased adoption of their new features, we expect Viant to maintain their accelerating topline profile for the balance of the year and potentially even reach 40%+ EBITDA margins in the long-term. Potential competition from other DSPs and macroeconomic uncertainty pose slight risks, but overall we confidently affirm our BUY rating on this innovative and rapidly expanding company.

Viant Technology is facing stiff competition from other DSPs and from the growth of agentic AI and AI search, which could significantly reduce their available inventory. This, coupled with potential customer disruptions and macro pressure, may lead to a decrease in advertising spending through their platform. Furthermore, their 2Q guide shows a high cost of revenue and continued investments in TVision, which may negatively impact their earnings.