
Deckers Outdoor (DECK) Stock Forecast & Price Target
Deckers Outdoor (DECK) Analyst Ratings
Bulls say
Deckers Outdoor is viewed favorably because its portfolio is anchored by two powerful brands, HOKA and UGG, which together accounted for 97% of fiscal 2026 sales, while Teva provides a smaller niche presence. Even with a softer US topline and promotional pressure in footwear, the company delivered strong underlying fundamentals in fiscal 2026, including revenue of $1.48 billion in F2Q, gross margin of 57.4% excluding tariff refunds, and operating margin of 23.2%, underscoring disciplined full-priced selling and favorable mix. Its strong balance sheet, with cash at about 10% of market cap, plus international growth, DTC momentum, and a robust HOKA product pipeline support a durable long-term growth outlook.
Bears say
Deckers Outdoor is facing a weakening fundamental setup as both HOKA and UGG missed sales expectations and management lowered FY27 revenue and brand growth outlooks, signaling slowing momentum in its two core franchises. The company is also seeing softer U.S. demand, more promotional industry conditions, and a DTC slowdown as consumers buy closer to need, while HOKA’s newer products and franchise transitions have not resonated as well as expected. Although buybacks and tariff refunds support EPS, margins are under pressure from sales deleverage and higher SG&A, making valuation vulnerable if sales and profitability continue to trend in the wrong direction.
This aggregate rating is based on analysts' research of Deckers Outdoor and is not a guaranteed prediction by Public.com or investment advice.
Deckers Outdoor (DECK) Analyst Forecast & Price Prediction
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Deckers Outdoor (DECK) Analyst Forecast & Price Prediction
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