
Criteo S.A. (CRTO) Stock Forecast & Price Target
Criteo S.A. (CRTO) Analyst Ratings
Bulls say
Criteo is supported by valuable assets in key growth areas of digital advertising, especially Retail Media and the OpenAI partnership, which has already surpassed 2,000 brand integrations and converts ChatGPT traffic at roughly 1.5x to 2x traditional referral traffic. Despite mixed execution and headwinds from larger clients pulling back spend, the company remains positioned to benefit from meaningful contribution growth in Retail Media and a broader agentic commerce opportunity, while its strategic value is underscored by take-private speculation and active M&A interest. Trading at about 1.6x 2026 EV/EBITDA, Criteo’s valuation, improving catalysts, and ability to maximize shareholder value support a positive fundamental outlook.
Bears say
Criteo is facing a fundamentally weaker outlook because the decline is being driven by large Performance Media clients reducing spend, and management has assumed no recovery from that cohort through the balance of the year. The latest quarter underscored this pressure, with total contribution ex-TAC of $255mm, revenue of $428mm, and free cash flow of ($38mm) all missing expectations, while Performance Media contribution ex-TAC fell 10.2% and Retail Media was distorted by client scope changes. Although Retail Media remains a strategic asset, the business still faces tougher 2H comps, execution risk, and secular privacy and competition pressures that limit confidence in a sustained rebound.
This aggregate rating is based on analysts' research of Criteo S.A. and is not a guaranteed prediction by Public.com or investment advice.
Criteo S.A. (CRTO) Analyst Forecast & Price Prediction
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