Traeger (COOK) Stock Forecast & Price Target

Traeger Inc. reported a total sales increase of 2.7%, reaching $125.4 million, driven by higher average unit retail (AUR) and a notable rise in consumables, particularly wood pellets, which grew by 12.3%. Despite a slight decline in unit sales, the company experienced a positive response to seasonal promotions, demonstrating resilience in retail demand during the key summer season. North American sales growth of 2.1% further reflects the company's strong market presence and continued focus on core product lines, reinforcing a favorable outlook for the stock.

Traeger Inc has provided guidance indicating a projected sales decline of 8% to 11%, with expected revenues between $540 million and $555 million, reflecting decreasing consumer demand and the negative impact of elevated prices on discretionary products. The company's performance in 2Q25 fell short of expectations, with a notable 13.6% decrease in sales, resulting in an anticipated decline in adjusted EBITDA for 2025. Additionally, the adjusted EBITDA margin is expected to contract by approximately 100 basis points to about 12.6%, further contributing to concerns over the company's financial health amid declining sales in key segments.