Traeger (COOK) Stock Forecast & Price Target

Traeger Inc has demonstrated strong unit sales growth during the key summer season, reflecting a positive consumer response to seasonal promotions and resulting in higher retail activity. The company recorded an 8% increase in consumables, primarily fueled by the growth in wood pellet sales, which bodes well for recurring revenue streams. Furthermore, despite an increase in the price points for their core and Pro grill models, the sustained demand underscores the brand's strong market positioning and consumer appeal within the grilling segment.

Traeger Inc's 2Q25 performance demonstrated a significant decline, with sales falling by 13.6% and a projected adjusted EBITDA contraction, indicative of ongoing challenges within the company. The revised guidance suggests an expected sales decrease of 8%-11% for the year, primarily driven by lower consumer demand for high-priced discretionary products and adverse impacts from tariffs. Additionally, weak performance in key segments, particularly in grills and accessories due to reduced demand, exacerbates concerns regarding Traeger's growth trajectory and profitability.