Traeger Inc (COOK) Stock Forecast & Price Target

Traeger Inc. has demonstrated a strong performance in its consumables segment, achieving a year-over-year growth of 16%, driven by increased sales of wood pellets and food consumables, which constitutes over 20% of total sales. The company anticipates significant future financial improvements, projecting additional savings of $6 to $12 million from strategic pricing adjustments and SKU rationalization, contributing to total expected savings of $64 to $70 million by 2027-2028. Furthermore, while gross margins contracted slightly by approximately 130 basis points to 39.5%, this reflects the successful implementation of Project Gravity that has already yielded substantial savings, positioning Traeger favorably for continued operational efficiency and profitability.

Traeger Inc has reported a significant 14% year-over-year decline in revenue, primarily due to a 22% drop in grill sales, which represents over 50% of total sales, and an 18% decline in accessories, indicating challenges in both product demand and competitive pressures. The company’s 2026 guidance anticipates further sales declines of approximately 13% to 17%, falling short of market expectations and suggesting a continued deterioration in revenue performance. Factors contributing to this negative outlook include tariff-related pricing impacts, weaker unit sales, and potential reputational damage from marketing missteps or a lack of product innovation.