
Colgate-Palmolive (CL) Stock Forecast & Price Target
Colgate-Palmolive (CL) Analyst Ratings
Bulls say
Colgate-Palmolive has demonstrated a strong commitment to increasing its advertising expenditures, rising from 11.6% of sales in 2021 to 13.5% in 2024, indicating a strategic focus on enhancing brand visibility and market penetration. The company has successfully grown both price and volume from the second quarter of 2023 through the third quarter of 2024, reflecting a robust demand for its products amidst competitive market conditions. With approximately 70% of its sales derived from international markets, including 45% from emerging regions, Colgate-Palmolive is well-positioned for continued global expansion and revenue growth.
Bears say
Colgate-Palmolive's gross margin experienced a decline of 75 basis points year-over-year in the second quarter of 2025, primarily attributed to rising raw material costs and tariffs. Additionally, the company's volume sales reported declines of 0.3% and 0.9% in the first and second quarters of 2025, respectively, indicating weakening demand despite price growth of 3.2% and 2.9% during the same periods. The dog food category, which is a significant portion of Colgate's business through its Hill's brand, is also facing challenges, with a 2.8% decline in U.S. retail channels for the third quarter of 2025, suggesting broader issues within its product lines.
This aggregate rating is based on analysts' research of Colgate-Palmolive and is not a guaranteed prediction by Public.com or investment advice.
Colgate-Palmolive (CL) Analyst Forecast & Price Prediction
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