
Colgate-Palmolive (CL) Stock Forecast & Price Target
Colgate-Palmolive (CL) Analyst Ratings
Bulls say
Colgate-Palmolive has demonstrated a strategic increase in its advertising expenses, rising from 11.6% of sales in 2021 to 13.5% in 2024, which suggests a commitment to enhancing market presence and brand visibility. The company has experienced growth in both price and volume between the second and third quarters of 2023, indicating strong demand for its diverse product offerings. Furthermore, with approximately 70% of its total sales derived from international markets, including a significant contribution from emerging regions, Colgate-Palmolive is well-positioned for sustained growth in the global household and personal care industry.
Bears say
Colgate-Palmolive's gross margin impacts have worsened, reflecting a decline of 75 basis points year-over-year in 2Q25, primarily attributed to raw material inflation and tariffs. In addition, the company's pet food segment is experiencing contraction, with a noticeable downturn in the dog food category, showing a decline of 2.8% in US measured retail channels during 3Q25, which marks an acceleration from previous quarters. Furthermore, Colgate-Palmolive has reported negative sales volume changes, with a 0.3% decline in 1Q25 and a 0.9% decline in 2Q25, despite achieving price growth in both quarters, highlighting challenges in maintaining volume in a competitive market.
This aggregate rating is based on analysts' research of Colgate-Palmolive and is not a guaranteed prediction by Public.com or investment advice.
Colgate-Palmolive (CL) Analyst Forecast & Price Prediction
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