
Colgate-Palmolive (CL) Stock Forecast & Price Target
Colgate-Palmolive (CL) Analyst Ratings
Bulls say
Colgate-Palmolive has demonstrated a notable increase in its advertising expenditure as a percentage of sales, rising from 11.6% in 2021 to 13.5% in 2024, indicating a strategic investment in brand awareness and market presence. This heightened advertising spend is complemented by consistent growth in both price and volume from the second quarter of 2023 through the third quarter of 2024, which contributes positively to overall sales performance. With its significant international sales, accounting for approximately 70% of total revenue and a strong foothold in emerging markets, Colgate-Palmolive is positioned well for sustained growth in a competitive industry.
Bears say
Colgate-Palmolive experienced a decline in gross margin of 75 basis points year-over-year in the second quarter of 2025, primarily due to rising raw material costs and tariffs. Additionally, the company's volume sales have declined by 0.3% and 0.9% in the first two quarters of 2025, respectively, raising concerns despite some price growth in the same periods. Furthermore, the dog food segment, which represents a significant portion of its revenue through Hill's brand, is experiencing a negative trend, as noted by a 2.8% decline in U.S. measured retail channels in the third quarter of 2025 to date.
This aggregate rating is based on analysts' research of Colgate-Palmolive and is not a guaranteed prediction by Public.com or investment advice.
Colgate-Palmolive (CL) Analyst Forecast & Price Prediction
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