
Colgate-Palmolive (CL) Stock Forecast & Price Target
Colgate-Palmolive (CL) Analyst Ratings
Bulls say
Colgate-Palmolive has demonstrated a consistent upward trend in advertising expenditure as a percentage of sales, rising from 11.6% in 2021 to an anticipated 13.5% in 2024, indicating a robust commitment to brand visibility and market penetration. Furthermore, the firm achieved growth in both price and volume from the second quarter of 2023 through the third quarter of 2024, reflecting strong demand dynamics and effective pricing strategies. Given that approximately 70% of Colgate-Palmolive's total business comes from international sales, including a significant contribution from emerging markets, this diversified revenue base positions the company favorably for sustained growth.
Bears say
Colgate-Palmolive experienced a notable decline in gross margin, which fell by 75 basis points year-over-year in the second quarter of 2025 due to raw material inflation and tariffs. Additionally, the company's volume sales reported a decline of 0.3% in the first quarter and 0.9% in the second quarter of 2025, suggesting weakening demand for its products despite having achieved price growth of 3.2% and 2.9%, respectively. Furthermore, the dog food category, representing a significant portion of its sales through the Hill's brand, has shown a consistent decline in U.S. retail channels, dropping 2.8% in the third quarter of 2025 to date, which may further pressure overall performance.
This aggregate rating is based on analysts' research of Colgate-Palmolive and is not a guaranteed prediction by Public.com or investment advice.
Colgate-Palmolive (CL) Analyst Forecast & Price Prediction
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