CART Stock Forecast & Price Target

Maplebear (Instacart) demonstrates a solid growth trajectory through its expansive marketplace, which connects numerous retailers with a significant consumer base, boasting approximately 600,000 shoppers and 1,800 retail partners and serving about 98% of households in the U.S. and Canada. Recent performance metrics from Kroger indicate a promising partnership, with eCommerce business growth reaching 16% driven by increased household and order frequency, suggesting strong demand in the digital grocery sector. Additionally, projected positive trends in the grocery marketplace and increased gross transaction value (GTV) growth reinforce the favorable outlook for Maplebear, positioning it to scale its advertising revenues alongside its expanding digital presence.

Maplebear (Instacart) has experienced a decline in gross profit per order, decreasing 7% year-over-year, in contrast to improvements seen by competitors such as DoorDash and Uber. Additionally, its web traffic has shown a troubling trend, dropping approximately 14% year-over-year in the third quarter of 2025, which raises concerns about the company's market presence and consumer engagement. Furthermore, a reduction in advertising revenue projections for the second half of 2025 indicates challenges in maintaining synchronization between growth metrics and overall sales performance, highlighting potential difficulties in future revenue generation.