
BRCC Stock Forecast & Price Target
BRCC Analyst Ratings
Bulls say
BRC Inc. has demonstrated strong financial progress, with total sales increasing by 6.5% to $94.8 million in 2Q25, primarily driven by robust performance in its Wholesale and Outpost channels. The Wholesale segment alone saw a remarkable 14.1% increase in sales, reaching $61.3 million, fueled by significant distribution gains, including a 14.9% rise in packaged coffee distribution and a 6.1% increase in ready-to-drink coffee distribution. Additionally, the company has established a notable presence in the convenience store sector, with Black Rifle Energy distribution hitting 22.5% ACV, further enhancing its growth outlook.
Bears say
BRC Inc. has experienced a significant decline in its Direct-to-Consumer (DTC) segment sales, which fell by 7.8% to $27.6 million, largely attributed to decreased customer acquisition efforts and a reduction in loyalty reserve accretion. The company's gross margin rate also deteriorated by 793 basis points to 33.9%, primarily due to escalating coffee bean prices and reduced loyalty rewards, despite some benefits from productivity improvements. Additionally, sales through major retail partner Walmart have declined, indicating potential vulnerabilities in BRC's sales channels and overall market presence.
This aggregate rating is based on analysts' research of Black Rifle Coffee and is not a guaranteed prediction by Public.com or investment advice.
BRCC Analyst Forecast & Price Prediction
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