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Booking Hlds (BKNG) Stock Forecast & Price Target

Booking Hlds (BKNG) Analyst Ratings

Based on 43 analyst ratings
Buy
Strong Buy 33%
Buy 42%
Hold 23%
Sell 2%
Strong Sell 0%

Bulls say

Booking Holdings demonstrates a positive financial outlook, with significant year-over-year growth in key metrics such as EBITDA, which reached $24.3 billion, and an increase in Earnings Per Share (EPS) to $173.09. The company has noted a substantial rise in alternative accommodation nights, which grew by 19% annually, and represents approximately 33% of Booking.com’s total room nights, indicating a well-diversified revenue stream. Furthermore, enhanced marketing efficiency, with a 30 basis point improvement year-over-year, coupled with expected EBITDA margin growth, positions Booking Holdings for continued profitability and operational leverage in the coming years.

Bears say

The financial outlook for Booking Holdings reflects a decline in top- and bottom-line estimates due to lower-than-expected full-year guidance and potential adverse external factors impacting travel demand. The company is facing challenges such as currency fluctuations and evolving regulations regarding home rentals, which may negatively affect gross bookings and revenue growth. Furthermore, management's forecast for adjusted EBITDA margin expansion appears modest, raising concerns about marketing efficiency and cost leverage in the upcoming fiscal years.

Booking Hlds (BKNG) has been analyzed by 43 analysts, with a consensus rating of Buy. 33% of analysts recommend a Strong Buy, 42% recommend Buy, 23% suggest Holding, 2% advise Selling, and 0% predict a Strong Sell.

This aggregate rating is based on analysts' research of Booking Hlds and is not a guaranteed prediction by Public.com or investment advice.

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FAQs About Booking Hlds (BKNG) Forecast

Analysts have given Booking Hlds (BKNG) a Buy based on their latest research and market trends.

According to 43 analysts, Booking Hlds (BKNG) has a Buy consensus rating as of Jul 4, 2025. This rating is provided by third-party analysts and is not investment advice from Public.com.

Wall Street analysts have set a price target of $4,589.47, reflecting a 0.00% increase from the current stock price.

Financial analysts have set a price target of $4,589.47, indicating a 0.00% increase from the current stock price, but ratings and forecasts are frequently updated based on market conditions, earnings reports, and industry trends. This prediction is provided by third-party analysts and is not investment advice from Public.com.

Booking Hlds (BKNG)


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