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BKNG
Volume: 6.78M

BKNG Stock Forecast & Price Target

BKNG Analyst Ratings

Based on 28 analyst ratings
Buy
Strong Buy 43%
Buy 39%
Hold 18%
Sell 0%
Strong Sell 0%

Bulls say

Booking Holdings is the leading global online travel agency with a strong portfolio of popular brands and a comprehensive suite of booking and payment services for various types of travel. Despite the minor impact from conflicts in the Middle East, the company showed strong growth in key regions such as the US, Europe, and Asia, with a notable focus on alternative accommodation bookings. Additionally, their strategic priority of integrating AI-driven capabilities has shown positive results and could lead to further growth and efficiencies. Overall, with a solid financial foundation and a strong focus on adapting to the changing dynamics in the travel industry, Booking Holdings is well-positioned for long-term success and potential upside in its stock value.

Bears say

Booking Holdings is the leading player in the highly competitive online travel industry, with a dominant market share in Europe. However, the company faces significant risks, including potential headwinds from expanding into lower-margin categories like air, potential restrictions from EU regulations, and the cyclical nature of the travel industry. Additionally, while Booking has a strong financial track record, there are concerns about its ability to sustain its current profitability levels, especially with the current economic uncertainty. As such, a cautious and negative outlook may be warranted for investors in this stock.

BKNG has been analyzed by 28 analysts, with a consensus rating of Buy. 43% of analysts recommend a Strong Buy, 39% recommend Buy, 18% suggest Holding, 0% advise Selling, and 0% predict a Strong Sell.

This aggregate rating is based on analysts' research of Booking Holdings Inc and is not a guaranteed prediction by Public.com or investment advice.

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FAQs About Booking Holdings Inc (BKNG) Forecast

Analysts have given BKNG a Buy based on their latest research and market trends.

According to 28 analysts, BKNG has a Buy consensus rating as of May 16, 2026. This rating is provided by third-party analysts and is not investment advice from Public.com.

Wall Street analysts have set a price target of $2,181.04, reflecting a 0.00% increase from the current stock price.

Financial analysts have set a price target of $2,181.04, indicating a 0.00% increase from the current stock price, but ratings and forecasts are frequently updated based on market conditions, earnings reports, and industry trends. This prediction is provided by third-party analysts and is not investment advice from Public.com.

Booking Holdings Inc (BKNG)

Volume: 6.78M

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