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BKNG
Volume: 1.19M

BKNG Stock Forecast & Price Target

BKNG Analyst Ratings

Based on 28 analyst ratings
Buy
Strong Buy 43%
Buy 39%
Hold 18%
Sell 0%
Strong Sell 0%

Bulls say

Booking Holdings is a leading global online travel agency with a diverse portfolio of brands that offer booking and payment services for various travel needs. The company has shown strong strategic progress, particularly in the US market where it is gaining market share from competitors. Despite some potential risks, such as cyclical downturns in the travel industry, competitive market share shifts, and geopolitical unrest, the company's strong brand recognition, ongoing strategic initiatives, and healthy financials make it an attractive investment opportunity.

Bears say

Booking Holdings is facing several headwinds including a declining US market share compared to its main competitors, slower than expected growth in the US and globally, and potential negative effects of the current Middle East conflict on travel bookings. These challenges have led to downward revisions in earnings and bookings, and while demand for travel is expected to rebound in the second half of the year, uncertainty and geopolitical risks remain significant barriers to growth. At a premium valuation and with ongoing competitive pressures, the negative outlook on Booking Holdings's stock is justified.

BKNG has been analyzed by 28 analysts, with a consensus rating of Buy. 43% of analysts recommend a Strong Buy, 39% recommend Buy, 18% suggest Holding, 0% advise Selling, and 0% predict a Strong Sell.

This aggregate rating is based on analysts' research of Booking Holdings Inc and is not a guaranteed prediction by Public.com or investment advice.

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FAQs About Booking Holdings Inc (BKNG) Forecast

Analysts have given BKNG a Buy based on their latest research and market trends.

According to 28 analysts, BKNG has a Buy consensus rating as of Jun 26, 2026. This rating is provided by third-party analysts and is not investment advice from Public.com.

Wall Street analysts have set a price target of $2,181.04, reflecting a 0.00% increase from the current stock price.

Financial analysts have set a price target of $2,181.04, indicating a 0.00% increase from the current stock price, but ratings and forecasts are frequently updated based on market conditions, earnings reports, and industry trends. This prediction is provided by third-party analysts and is not investment advice from Public.com.

Booking Holdings Inc (BKNG)

Volume: 1.19M

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