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BFH Stock Forecast & Price Target

BFH Analyst Ratings

Based on 11 analyst ratings
Hold
Strong Buy 18%
Buy 9%
Hold 45%
Sell 18%
Strong Sell 9%

Bulls say

Bread Financial Holdings is showing a stable financial performance, evidenced by a 6.0% sequential increase in net interest income, totaling $1.032 billion. The company is well-positioned for future growth, particularly as it seeks to attract additional retail partners and expand its buy now, pay later (BNPL) initiatives, which could lead to accelerated revenue and receivables growth. Additionally, with controlled credit costs and a favorable economic environment, there is potential for valuation improvement over time, supported by promising credit trends and a positive outlook for loan growth in the coming years.

Bears say

Bread Financial Holdings is facing significant financial challenges, highlighted by a 4.2% decrease in total revenues sequentially and a 1.1% reduction year-over-year, amounting to $929 million. The company's net interest income also fell by 3.2% sequentially and 1.3% compared to the prior year, coming in at $974 million, while the net interest margin declined by approximately 40 basis points sequentially to 17.7%. Additionally, management forecasts upcoming losses of 7.4% to 7.5% for the third quarter, exacerbated by negative noninterest income of $45 million, which indicates ongoing operational difficulties.

BFH has been analyzed by 11 analysts, with a consensus rating of Hold. 18% of analysts recommend a Strong Buy, 9% recommend Buy, 45% suggest Holding, 18% advise Selling, and 9% predict a Strong Sell.

This aggregate rating is based on analysts' research of Bread Financial Holdings Inc and is not a guaranteed prediction by Public.com or investment advice.

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FAQs About Bread Financial Holdings Inc (BFH) Forecast

Analysts have given BFH a Hold based on their latest research and market trends.

According to 11 analysts, BFH has a Hold consensus rating as of Nov 27, 2025. This rating is provided by third-party analysts and is not investment advice from Public.com.

Wall Street analysts have set a price target of $67, reflecting a 0.00% increase from the current stock price.

Financial analysts have set a price target of $67, indicating a 0.00% increase from the current stock price, but ratings and forecasts are frequently updated based on market conditions, earnings reports, and industry trends. This prediction is provided by third-party analysts and is not investment advice from Public.com.

Bread Financial Holdings Inc (BFH)


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