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BFH

BFH Stock Forecast & Price Target

BFH Analyst Ratings

Based on 12 analyst ratings
Hold
Strong Buy 25%
Buy 8%
Hold 33%
Sell 25%
Strong Sell 8%

Bulls say

Bread Financial Holdings has demonstrated resilience in its financial metrics, with a sequential increase of 6.0% in net interest income, totaling $1.032 billion, suggesting robust credit performance and income stability despite a slight year-over-year decline. The company is anticipated to benefit from both expanded market reach through relaxed underwriting criteria and strategic pricing adjustments, which are expected to enhance lending volumes and risk-adjusted margins. Additionally, with increased partnerships and the execution of their "Buy Now Pay Later" initiatives, Bread Financial is well-positioned for revenue and receivables growth in an improving economic environment, supported by stable credit trends.

Bears say

Bread Financial Holdings has experienced a 1.6% year-over-year decline in card and loan receivables, reflecting stagnant financial performance with total receivables at $17.7 billion. The company's reserve ratio has slightly decreased from 11.9% to 11.7%, suggesting a potential weakening in asset quality which could drive higher credit losses, particularly under adverse economic conditions. Additionally, management's projections indicate flat to declining average loans for 2025 amid concerns over competitive pressures and potential losses of retail partners, further reinforcing a negative outlook on the company's financial stability.

BFH has been analyzed by 12 analysts, with a consensus rating of Hold. 25% of analysts recommend a Strong Buy, 8% recommend Buy, 33% suggest Holding, 25% advise Selling, and 8% predict a Strong Sell.

This aggregate rating is based on analysts' research of Bread Financial Holdings Inc and is not a guaranteed prediction by Public.com or investment advice.

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FAQs About Bread Financial Holdings Inc (BFH) Forecast

Analysts have given BFH a Hold based on their latest research and market trends.

According to 12 analysts, BFH has a Hold consensus rating as of Mar 31, 2026. This rating is provided by third-party analysts and is not investment advice from Public.com.

Wall Street analysts have set a price target of $75.67, reflecting a 0.00% increase from the current stock price.

Financial analysts have set a price target of $75.67, indicating a 0.00% increase from the current stock price, but ratings and forecasts are frequently updated based on market conditions, earnings reports, and industry trends. This prediction is provided by third-party analysts and is not investment advice from Public.com.

Bread Financial Holdings Inc (BFH)


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