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BFH

BFH Stock Forecast & Price Target

BFH Analyst Ratings

Based on 12 analyst ratings
Hold
Strong Buy 25%
Buy 8%
Hold 33%
Sell 25%
Strong Sell 8%

Bulls say

Bread Financial Holdings has demonstrated a solid financial foundation, with net interest income showing a 6.0% sequential increase despite a marginal year-over-year decline, amounting to $1.032 billion. The company is well-positioned for future growth, as it attracts more retail partners and expands its buy now, pay later (BNPL) initiatives, which could lead to accelerating revenue and receivables growth. Additionally, the stability and potential improvement in credit trends further support the belief that the company's valuation may increase over time, provided that it effectively manages credit costs and capitalizes on its growth opportunities.

Bears say

Bread Financial Holdings is facing several financial challenges that contribute to a negative outlook on its stock. Total revenues decreased by 4.2% sequentially and 1.1% year-over-year, accompanied by a decline in net interest income of 3.2% sequentially and 1.3% compared to the prior year, indicating weakening financial performance. Additionally, the CET1 ratio dropped from 13.8% to 13.0% over the year, while the company is forecasting losses of 7.4% to 7.5% for the upcoming quarter, further exacerbating concerns about its financial stability and growth prospects.

BFH has been analyzed by 12 analysts, with a consensus rating of Hold. 25% of analysts recommend a Strong Buy, 8% recommend Buy, 33% suggest Holding, 25% advise Selling, and 8% predict a Strong Sell.

This aggregate rating is based on analysts' research of Bread Financial Holdings Inc and is not a guaranteed prediction by Public.com or investment advice.

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FAQs About Bread Financial Holdings Inc (BFH) Forecast

Analysts have given BFH a Hold based on their latest research and market trends.

According to 12 analysts, BFH has a Hold consensus rating as of Jan 9, 2026. This rating is provided by third-party analysts and is not investment advice from Public.com.

Wall Street analysts have set a price target of $71.58, reflecting a 0.00% increase from the current stock price.

Financial analysts have set a price target of $71.58, indicating a 0.00% increase from the current stock price, but ratings and forecasts are frequently updated based on market conditions, earnings reports, and industry trends. This prediction is provided by third-party analysts and is not investment advice from Public.com.

Bread Financial Holdings Inc (BFH)


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