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BFH
Volume: 285.02K

BFH Stock Forecast & Price Target

BFH Analyst Ratings

Based on 12 analyst ratings
Buy
Strong Buy 33%
Buy 17%
Hold 42%
Sell 8%
Strong Sell 0%

Bulls say

Bread Financial Holdings is well-positioned in the market as a provider of private-label and co-branded credit cards, loyalty programs, and marketing services. Its main credit card business has shown strong growth and improvement in credit trends, and the company has a diverse portfolio of retail partners. While there are some risks to consider, such as macroeconomic uncertainties and competition in the Buy Now Pay Later segment, the company's strong financial performance and focus on sustainability make it an attractive investment.

Bears say

Bread Financial Holdings is facing significant risks in both their primary and secondary businesses, including potential economic downturns, competitive pressures, and potential loss of key retail partnerships. Additionally, while their sustainability initiatives are laudable, they may not be enough to offset potential losses in their credit card and loyalty businesses. These risks, combined with their relatively low valuation and uncertain outlook for the consumer finance industry, contribute to our negative outlook on Bread Financial Holdings's stock.

BFH has been analyzed by 12 analysts, with a consensus rating of Buy. 33% of analysts recommend a Strong Buy, 17% recommend Buy, 42% suggest Holding, 8% advise Selling, and 0% predict a Strong Sell.

This aggregate rating is based on analysts' research of Bread Financial Holdings Inc and is not a guaranteed prediction by Public.com or investment advice.

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FAQs About Bread Financial Holdings Inc (BFH) Forecast

Analysts have given BFH a Buy based on their latest research and market trends.

According to 12 analysts, BFH has a Buy consensus rating as of Aug 8, 2026. This rating is provided by third-party analysts and is not investment advice from Public.com.

Wall Street analysts have set a price target of $107.67, reflecting a 0.00% increase from the current stock price.

Financial analysts have set a price target of $107.67, indicating a 0.00% increase from the current stock price, but ratings and forecasts are frequently updated based on market conditions, earnings reports, and industry trends. This prediction is provided by third-party analysts and is not investment advice from Public.com.

Bread Financial Holdings Inc (BFH)

Volume: 285.02K

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