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BFH
Volume: 38.99K

BFH Stock Forecast & Price Target

BFH Analyst Ratings

Based on 12 analyst ratings
Hold
Strong Buy 25%
Buy 8%
Hold 33%
Sell 25%
Strong Sell 8%

Bulls say

Bread Financial Holdings is experiencing a positive outlook due to a sequential increase in net interest income by 6.0%, totaling $1.032 billion, despite a slight year-over-year decline. The company's strategy to loosen underwriting standards, capitalizing on improved credit performance, and implementing increased pricing in 2024 positions it well for gaining market share among a wider customer base. Additionally, stable to improving credit trends and expectations of loan growth in 2026 further bolster the potential for enhanced financial performance and valuation growth over time.

Bears say

Bread Financial Holdings has reported a decline in card and loan receivables, decreasing by 1.6% year-over-year to $17.7 billion, signaling potential challenges in demand for its credit offerings. The company’s reserves have slightly decreased from 11.9% to 11.7% of loans, indicating a potential weakening in asset quality, which could lead to increased credit losses in a deteriorating economic environment. Furthermore, management’s expectations for 2025 suggest flat to slightly declining average loans, compounded by competitive pressures and a possible loss of retail partners that could hinder revenue growth and stability.

BFH has been analyzed by 12 analysts, with a consensus rating of Hold. 25% of analysts recommend a Strong Buy, 8% recommend Buy, 33% suggest Holding, 25% advise Selling, and 8% predict a Strong Sell.

This aggregate rating is based on analysts' research of Bread Financial Holdings Inc and is not a guaranteed prediction by Public.com or investment advice.

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FAQs About Bread Financial Holdings Inc (BFH) Forecast

Analysts have given BFH a Hold based on their latest research and market trends.

According to 12 analysts, BFH has a Hold consensus rating as of Feb 19, 2026. This rating is provided by third-party analysts and is not investment advice from Public.com.

Wall Street analysts have set a price target of $75.67, reflecting a 0.00% increase from the current stock price.

Financial analysts have set a price target of $75.67, indicating a 0.00% increase from the current stock price, but ratings and forecasts are frequently updated based on market conditions, earnings reports, and industry trends. This prediction is provided by third-party analysts and is not investment advice from Public.com.

Bread Financial Holdings Inc (BFH)

Volume: 38.99K

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