
American Express (AXP) Stock Forecast & Price Target
American Express (AXP) Analyst Ratings
Bulls say
American Express has demonstrated a notable increase in new account growth across both its Consumer and Commercial segments, effectively counterbalancing the deceleration in same-customer spending. The firm has strategically managed its card fees, with an anticipated rise in Variable Cardmember Expenses projected to constitute around 44% of revenue by 2026, reflecting a focus on enhancing rewards. Furthermore, the acceleration in billed business growth, which is deemed critical for revenue performance, underscores a positive trajectory for the company's financial outlook despite competitive pressures.
Bears say
The analysis highlights a concerning trend in American Express's new card acquisition (NCA), which has seen declines both quarter-over-quarter and year-over-year, raising concerns about the company’s marketing efficiency and growth projections. Despite the anticipated launch of the Platinum Card, the company faces significant challenges in achieving its 2026 earnings per share targets, which may require an aggressive reduction in marketing expenditures. Overall, weakening underlying business trends suggest that even historically strong super-prime consumers may experience difficulties in sustaining their spending levels, casting doubt on future revenue growth potential.
This aggregate rating is based on analysts' research of American Express and is not a guaranteed prediction by Public.com or investment advice.
American Express (AXP) Analyst Forecast & Price Prediction
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