
AS Stock Forecast & Price Target
AS Analyst Ratings
Bulls say
Amer Sports is supported by a rare mix of durable brand momentum, with 10 outdoor and action sports brands generating $6.6 billion in 2025 revenue and a decentralized model that lets each franchise execute distinct strategies. Its positive outlook is anchored by Salomon’s mid-teens growth plan, broad-based expansion across the Americas, EMEA, China, and APAC, and a path to roughly $14 billion of sales and a 16% EBIT margin by 2031 from $8.2 billion in revenue and about a 14.6% EBIT margin in '26E. With net cash after debt repayment, strong DTC and premium wholesale execution, and margin gains from mix shift and operating leverage, the company appears well positioned to keep compounding earnings while investing behind its highest-return growth drivers.
Bears say
Amer Sports is facing a more cautious outlook because weakening discretionary spending could limit demand and pressure sales and earnings growth, especially after revenue reached $6.6 billion in 2025. The company also carries meaningful structural risk from Anta Sports’ ownership of over 40% and board influence, which can create governance concerns for minority shareholders. In addition, high international exposure leaves it vulnerable to FX headwinds, while incremental tariff costs and weaker-than-expected new product demand could force more promotions and compress profitability.
This aggregate rating is based on analysts' research of Amer Sports Inc and is not a guaranteed prediction by Public.com or investment advice.
AS Analyst Forecast & Price Prediction
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