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Amazon (AMZN) Stock Forecast & Price Target

Amazon (AMZN) Analyst Ratings

Based on 45 analyst ratings
Buy
Strong Buy 47%
Buy 51%
Hold 2%
Sell 0%
Strong Sell 0%

Bulls say

Amazon.com demonstrates a strong financial outlook, primarily driven by projected revenue growth in its Amazon Web Services (AWS) segment, anticipated to reach +22.0% year-over-year due to heightened demand and expanded capacity. The doubling of AWS capacity since 2022 positions the company for sustained future growth, with expectations of maintaining a steady growth rate of over 20% into 2026 and 2027. Furthermore, the strategic pursuits in artificial intelligence and cloud workload transitions further bolster AWS's trajectory, contributing positively to Amazon's overall profitability and margins.

Bears say

Amazon.com faces several fundamental challenges that contribute to a negative outlook on its stock. Key concerns include potential market share losses in a highly competitive eCommerce landscape, especially against brick-and-mortar retailers that are increasingly adopting competitive pricing strategies, as well as significant investments in digital products that may not effectively penetrate international markets. Additionally, ongoing investment spending could strain overall margins, compounded by inventory inefficiencies and adverse foreign exchange movements, all of which threaten Amazon's profitability and growth prospects in the long term.

Amazon (AMZN) has been analyzed by 45 analysts, with a consensus rating of Buy. 47% of analysts recommend a Strong Buy, 51% recommend Buy, 2% suggest Holding, 0% advise Selling, and 0% predict a Strong Sell.

This aggregate rating is based on analysts' research of Amazon and is not a guaranteed prediction by Public.com or investment advice.

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FAQs About Amazon (AMZN) Forecast

Analysts have given Amazon (AMZN) a Buy based on their latest research and market trends.

According to 45 analysts, Amazon (AMZN) has a Buy consensus rating as of Dec 16, 2025. This rating is provided by third-party analysts and is not investment advice from Public.com.

Wall Street analysts have set a price target of $286.82, reflecting a 0.00% increase from the current stock price.

Financial analysts have set a price target of $286.82, indicating a 0.00% increase from the current stock price, but ratings and forecasts are frequently updated based on market conditions, earnings reports, and industry trends. This prediction is provided by third-party analysts and is not investment advice from Public.com.

Amazon (AMZN)


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