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AMZN
Volume: 412.42K

Amazon (AMZN) Stock Forecast & Price Target

Amazon (AMZN) Analyst Ratings

Based on 35 analyst ratings
Buy
Strong Buy 43%
Buy 51%
Hold 6%
Sell 0%
Strong Sell 0%

Bulls say

Amazon.com is supported by a powerful mix of dominant eCommerce scale, a rapidly accelerating AWS franchise, and a growing advertising business that together diversify revenue and expand margins. AWS appears to be the key earnings engine, with estimated 3Q26 revenue of $46.6BN, up 41.2% y/y, driven by GenAI demand and a near-$10BN AI revenue stack, while total 3Q26 revenue is projected at $202.2BN and gross margin at about 52.4%. Beyond cloud, the company’s fulfillment network, Prime loyalty, and rising efficiency in retail, plus international exposure across Germany, the United Kingdom, and Japan, reinforce durable long-term operating leverage and resilience.

Bears say

Amazon.com is facing a fundamentally mixed setup where strong headline scale is outweighed by execution and margin risks, especially as retail still drives about 74% of revenue while AWS contributes 17% and advertising 9%. Although 4Q26 operating income is forecast at $33.8BN with 13.5% operating margin, that outlook depends on continued AWS acceleration, 17% y/y topline growth, and fulfillment efficiencies, while higher depreciation from GenAI capex, rocket launch costs, and rising competition could pressure profitability. The company also faces deceleration in AWS backlog conversion, prolonged negative free cash flow, disintermediation of the shopping funnel by agents, adverse trade-policy and currency exposure, and softer consumer demand even as Prime Day 2026 delivered $26.4B in U.S. ecommerce sales with lower per-household spend.

Amazon (AMZN) has been analyzed by 35 analysts, with a consensus rating of Buy. 43% of analysts recommend a Strong Buy, 51% recommend Buy, 6% suggest Holding, 0% advise Selling, and 0% predict a Strong Sell.

This aggregate rating is based on analysts' research of Amazon and is not a guaranteed prediction by Public.com or investment advice.

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FAQs About Amazon (AMZN) Forecast

Analysts have given Amazon (AMZN) a Buy based on their latest research and market trends.

According to 35 analysts, Amazon (AMZN) has a Buy consensus rating as of Oct 9, 2026. This rating is provided by third-party analysts and is not investment advice from Public.com.

Wall Street analysts have set a price target of $326.51, reflecting a 0.00% increase from the current stock price.

Financial analysts have set a price target of $326.51, indicating a 0.00% increase from the current stock price, but ratings and forecasts are frequently updated based on market conditions, earnings reports, and industry trends. This prediction is provided by third-party analysts and is not investment advice from Public.com.

Amazon (AMZN)

Volume: 412.42K

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