
Amazon (AMZN) Stock Forecast & Price Target
Amazon (AMZN) Analyst Ratings
Bulls say
Amazon.com demonstrates a positive financial outlook due to rising retail segment margins, bolstered by fulfillment efficiencies and effective cost controls, with North America retail margins increasing by 120 basis points year-over-year. The company has seen an estimated revenue growth of 11.7% year-over-year for the full year, with total revenues expected to reach $712.4 billion and operating income projected at $81.6 billion, reflecting an 11.5% margin. Additionally, consumer sentiment appears favorable, as 44% of respondents in a recent survey anticipate increased online spending in the fourth quarter, signaling a stable growth trajectory for Amazon's online marketplace.
Bears say
Amazon.com faces significant financial challenges, highlighted by a decrease in average order values (AOVs), which fell to $53.34 from $57.97 year-over-year, indicating reduced consumer spending resilience despite an increase in household expenditure. Additionally, the proportion of advertisers increasing their spending by more than 10% has declined, dropping from 51% in the previous quarter to 48%, reflecting a slowing advertising growth environment amid rising competitive pressures. Furthermore, profit expectations for 2025 and 2026 have been materially lowered, compounded by broader economic concerns and potential weakness in retail growth, raising the vulnerability of Amazon's stock amidst an evolving market landscape.
This aggregate rating is based on analysts' research of Amazon and is not a guaranteed prediction by Public.com or investment advice.
Amazon (AMZN) Analyst Forecast & Price Prediction
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