Americas

Europe

Greater China

Japan

Rest of Asia Pacific

Net Sales by Geography

Revenue segments as reported by the company.

iPhone

iPad

Services

Other

Revenue Segments

Gross Profit, Operating Income, and Net Income as a percentage of Revenue

Gross Margin

Operating Margin

Profit Margin

Margins

An operating expense is an expense a business incurs through its normal business operations. Often abbreviated as OPEX.

SG&A

Operating Expenses

Year over year growth in Revenue and Operating Expenses.

Revenue Y/Y

OpEx Y/Y

Growth

Shares outstanding refer to a company's stock currently held by all its shareholders, including share blocks held by institutional investors and restricted shares owned by the company's officers and insiders.

Outstanding Shares

Market Cap

Also known as Price/Sales Ratio. Calculated using Average market cap for the quarter / Annualized quarterly revenue.

Revenue Multiple

Apple

Apple Music is a music and video streaming service developed by Apple Inc. Users select music to stream to their device on-demand, or they can listen to existing, curated playlists. The service also includes the Internet radio station Beats 1, that broadcasts live to over 100 countries 24 hours a day. The service was announced on June 8, 2015, and launched on June 30, 2015 in over 100 countries worldwide. New subscribers get a three-month free trial period before the service becomes paid-only.

Apple Music

Apple Watch is a line of smartwatches designed, developed, and marketed by Apple Inc. It incorporates fitness tracking and health-oriented capabilities with integration with iOS and other Apple products and services.

Apple Watch

Apple TV is a digital media player and microconsole developed and sold by Apple Inc. It is a small network appliance and entertainment device that can receive digital data from a number of sources and stream it to a capable television.

Apple TV

Beats by Dr. Dre (Beats) is a leading audio brand founded in 2006 by Dr. Dre and Jimmy Iovine. Through its family of premium consumer headphones, earphones and speakers, Beats has introduced an entirely new generation to the possibilities of premium sound entertainment. The brand’s continued success helps bring the energy, emotion and excitement of playback in the recording studio back to the listening experience for music lovers worldwide. Beats was acquired by Apple Inc. in July 2014.

Beats by Dre

Shazam Entertainment Ltd. is a British app development company that created an app that can identify music, movies, advertising, and television shows, based on a short sample played and using the microphone on the device. On December 11, 2017, the company was bought by Apple Inc.The software is available for Android, macOS, iOS, watchOS and tvOS. Shazam Entertainment Limited was founded in 1999 by Chris Barton, Philip Inghelbrecht, Avery Wang, and Dhiraj Mukherjee.

Shazam

Apple, Inc. engages in the design, manufacture, and sale of smartphones, personal computers, tablets, wearables and accessories, and other varieties of related services. It operates through the following geographical segments: Americas, Europe, Greater China, Japan, and Rest of Asia Pacific. The Americas segment includes North and South America. The Europe segment consists of European countries, as well as India, the Middle East, and Africa. The Greater China segment comprises China, Hong Kong, and Taiwan. The Rest of Asia Pacific segment includes Australia and Asian countries. Its products and services include iPhone, Mac, iPad, AirPods, Apple TV, Apple Watch, Beats products, AppleCare, iCloud, digital content stores, streaming, and licensing services. The company was founded by Steven Paul Jobs, Ronald Gerald Wayne, and Stephen G. Wozniak in April 1976 and is headquartered in Cupertino, CA.

Earnings data Q2 2021

Earnings data Q3 2021

Earnings data Q4 2021

Earnings data Q1 2022

Earnings data Q2 2022

Earnings data Q3 2022

Earnings data Q4 2022

Earnings data Q1 2023

Earnings data Q2 2023

Earnings data Q3 2023

Earnings data Q4 2023

Earnings data Q1 2024

Earnings data Q2 2024

Earnings data Q3 2024

Earnings data Q4 2024

Earnings data Q1 2025

Apple reports record revenue, Services shine amidst challenges and opportunities

Apple's Q1 2023 performance was marked by record revenue, strong Services growth, and challenges in iPhone and Mac sales.
The company's commitment to innovation, customer loyalty, and market expansion positions it well for future growth.
Despite industry challenges, Apple's strategic focus on premium products, services, and emerging markets presents significant opportunities.

Apple reports record revenue in Q2 2023, eyes growth opportunities

Apple's Q2 2023 performance was driven by record revenue, strong Services, and iPhone sales, despite challenges in Mac and iPad segments.
The company's focus on customer satisfaction, innovation, and growth in emerging markets presents opportunities for future expansion.
Investors are monitoring Apple's growth rates closely, while the company remains optimistic about its outlook and opportunities for improvement.
Overall, Apple's performance in Q2 sets a positive tone for the June quarter, with stable gross margins and potential for growth in various segments.

Apple beats Q3 revenue expectations, eyes growth in India and AI innovation

Apple's Q3 performance exceeded expectations, driven by strong iPhone sales and record Services revenue. Challenges include anticipated revenue declines in Mac and iPad segments. Opportunities in expanding markets like India and leveraging AI for innovation.

Apple reports record Q4 earnings, eyes growth in innovation

Apple's Q4 2023 performance showcased strong revenue and profitability, driven by iPhone and Services growth.
While facing challenges in Mac and iPad revenue, Apple's focus on sustainability and innovation positions it for future success.
Opportunities lie in continued growth across product lines, technological advancements, and operational enhancements.
Overall, Apple's strategic focus on revenue diversification, sustainability, and innovation sets a solid foundation for future growth.

Apple reports record Q1 earnings, eyes growth in enterprise and China

Apple delivered a strong financial performance in Q1 2024, driven by robust iPhone sales, record services revenue, and margin expansion.
While facing challenges in certain product segments and short-term disruptions, Apple remains optimistic about growth opportunities in emerging markets and enterprise.
The company's commitment to innovation, environmental sustainability, and social impact underpins its strong brand image and customer loyalty.
With a focus on generative AI, maintaining investment levels, and expanding into new markets, Apple aims to sustain growth and profitability in the long term.

Apple reports Q2 revenue growth, faces iPhone challenges, eyes opportunities

Apple's Q2 2024 performance showcased strong revenue and EPS records, with notable growth in Services.
While facing challenges in iPhone and iPad revenue, Apple's focus on sustainability and innovation remains strong.
Opportunities in generative AI, emerging markets, and enterprise applications position Apple for future growth.
Strategies to address challenges and capitalize on strengths will be crucial for Apple's continued success in the market.

Apple reports record Q3 revenue, Services shine amid product challenges

Apple delivered a strong performance in Q3 2024, achieving record revenues and EPS, with notable growth in Services and select product categories. The company's commitment to innovation, privacy, and global expansion underpins its strategic direction.
While facing challenges in certain product segments, Apple's strengths in Services, brand reputation, and shareholder returns position it well for future opportunities. Balancing growth, innovation, and operational excellence will be key to navigating potential risks.
Overall, Apple's Q3 performance reflects a mix of successes and challenges, highlighting the need for continued strategic focus on product innovation, market expansion, and sustainable practices to drive long-term value for shareholders and customers.

Apple posts record Q4 revenue, Services shine amid challenges

Apple's Q4 2024 earnings reflect a robust performance driven by record revenue and strong growth in key product segments.
While facing challenges in certain areas, Apple's strategic strengths in Services, innovation, and content offerings position the company well for future growth.
Opportunities lie in expanding services, leveraging Apple Intelligence features, and tapping into emerging markets for sustained revenue growth.

Revenue

Cost of revenue

Gross profit

Operating expenses

Operating income

EBITDA

Net income

Earnings per share

Total assets

Current assets

Cash & equivalents

Receivables

Inventory

Non-current assets

Net PPE

Intangibles

Total liabilities

Current liabilities

Short term debt

Income tax payable

Non-current liabilities

Long-term debt

Total equity

Stockholders equity

Minority interest

Total liabilities & equity

Total debt

Net debt

Book value per share

Cash from operations

Funds from operations

Change in working capital

Cash from investing

Capital expenditure

Purchase/sale of investments

Purchase/sale of business

Other sources

Cash from financing

Change in stock

Change in debt

Cash dividends paid

Cash from other sources

Net change in cash

Free cash flow

Microsoft

Treasury Partners' Richard Saperstein explains why he remains overweight technology despite its recent declines.

Why This Top Advisor Is Still Buying Apple and Microsoft Stock

The new iPhone 14 garnered a mixed reaction, but sales of the iPhone remain robust, and in fact, continue to increase in terms of market share.

Will The New iPhone 14 Drive Apple Stock To New High's?

An executive who develops policies around creditworthiness for the Apple Card has left the tech giant to join credit card startup X1.

Apple Card's head of credit leaves for credit card startup X1

Short interest in Apple stock has reached $18.4 billion, exceeding the $17.4 billion wagered against Tesla stock.

Apple has unseated Tesla as the most-shorted US stock - after Elon Musk's EV company held the title for 864 days

Chevron

You can bet the Oracle of Omaha has been buying during the recent sell-off.

3 Stocks Warren Buffett Bought Hand Over Fist as the Market Plummeted

All major market indices are suffering high volatility lately due to macroeconomic uncertainties such as inflation. During times like this, it is especially important to go back to the basics of sound investing.

Apple: Don't Panic, Hold On Like Warren Buffett

Why One Top Advisor Is Still Buying Apple and Microsoft Stock

American Electric Power Company

Cardinal Health

Iron Mountain

Keurig Dr Pepper Inc

NortonLifeLock

Oracle

Principal Financial Group

Philip Morris

UnitedHealth Group

Exxon Mobil

Tuesday's massive stock market meltdown should serve as a reminder to investors that in times of turmoil, it pays to own shares of companies that also pay you.

As markets wobble, buy the stocks that pay you back

Apple Inc. is now Wall Street's biggest short bet, displacing Tesla Inc., which had held the title nonstop since the early days of the COVID-19 pandemic.

Tesla spent 864 days as Wall Street's biggest short bet. Now it's Apple.

The iPhone 14 Plus, which is a replacement of the iPhone 13 mini, is expected to be in stock when it launches, "reflecting lackluster demand."

'Significantly lower than expected' iPhone 14 Plus pre-orders suggest Apple's strategy of ditching the 'mini' for a larger version of the new phone is a failure, says renowned Apple analyst

Cisco Systems

Kraft Heinz

NVIDIA

PepsiCo

With the latest market rout, focusing on Nasdaq stocks to buy with superior fundamentals has become even more important. True, heading into a firestorm isn't the most comforting situation for investors.

7 Nasdaq Stocks With Superior Fundamentals

Bullish preorder data was offset by one analyst's tepid prognosis.

Why Apple Stock Popped Wednesday Morning

Inflation in the U.S. is surging to near a 40-year high, with prices on food, fuel and pretty much everything seeming to rise more every month.

How can Apple hold the line on iPhone prices amid soaring inflation?

Apple, Microsoft, Google, Amazon and Meta shedded nearly $500 billion in combined market cap during Tuesday's selloff.

Meta Platforms (NASDAQ:META), Apple (NASDAQ:AAPL) – Big Tech Analyst Sees Choppy Waters Ahead, But Says You Can Buy Apple, Meta Right Now: 'TikTok Eventually Is Going To Get Banned'

Inflation in the U.S. is surging to near a 40-year high, with prices on food, fuel and pretty much everything seeming to rise more every month.

Why Apple can hold the line on iPhone prices, as smartphones defy soaring inflation and keep getting relatively cheaper

Carl Icahn (Trades, Portfolio) has a fearsome reputation as an activist investor, but his approach to investing does have its downsides. The biggest downside is the short-term nature of the strategy, which has cost him tens of billions of dollars in missed profits by my estimates.

How Icahn Missed Out on Billions Selling Too Early

Apple, Inc (NASDAQ: AAPL) plunged almost 6% on Tuesday, leading the markets lower. Big tech was hit hard, causing the S&P 500 to close down 4.32%, the largest single day decline since June 11, 2020, shortly after the COVID-19 pandemic gripped the globe.

Apple (NASDAQ:AAPL) – As Apple Stock Rests Following CPI Chaos, Here's The Bull, Bear Thesis Going Forward

Subscribe to the Forbes AI newsletter to stay in the loop and get AI-backed investing insights, the latest news and more delivered directly to your inbox every weekend.

Fed Not Backing Down On Monetary Policy And Investors React To Apple Releases: Forbes AI Newsletter - September 10th

Your device may be able to call emergency services if you get into trouble. It's a genuine technological leap in a field where innovation is in short supply

Apple plays it safe with the iPhone 14 – thanks to crash detection

Disney

Home Depot

Procter & Gamble

Starbucks

Walmart

Market legend Jeremy Grantham has just sounded the alarm that the market is in a super bubble, and it isn't good news for bulls hoping for a turnaround. He says that several factors will lead to an ultimate bloodbath in both stock markets and housing prices, predictions that investors have met with much anticipation.

7 Stocks to Buy to Protect Your Portfolio From a Super Bubble

Taiwan Semiconductor Manufacturing

Apple Inc is planning to use an updated version of Taiwanese chipmaker TSMC's latest chip producing technology in iPhones and Macbooks next year, the Nikkei Asia newspaper reported on Wednesday.

Apple plans to use latest chip tech by Taiwan's TSMC in iPhones, Macs - Nikkei

The expansion comes as Apple's advertising business is under increasing scrutiny.

Apple plans new spots for ads in App Store by the end of the year

Amazon

Alphabet

The six largest tech U.S. tech companies lost more than $500 billion Tuesday after an unexpectedly high August inflation report sent tech stocks tumbling.

Tech stocks crushed in market selloff

A latest read on inflation had investors running for cover.

Why Nvidia, Amazon, and Apple Stocks All Slumped Tuesday Morning

It's become increasingly difficult to estimate how much money Apple's App Store business makes, as it's lumped in with other services on Apple's balance sheet — and because Apple has adjusted its commission structure so it's no longer a flat 30% across the board, making it difficult to work backward from the public figures Apple

News for Apple Stock (AAPL)