Americas

Europe

Greater China

Japan

Rest of Asia Pacific

Net Sales by Geography

Revenue segments as reported by the company.

iPhone

iPad

Services

Other

Revenue Segments

Gross Profit, Operating Income, and Net Income as a percentage of Revenue

Gross Margin

Operating Margin

Profit Margin

Margins

An operating expense is an expense a business incurs through its normal business operations. Often abbreviated as OPEX.

SG&A

Operating Expenses

Year over year growth in Revenue and Operating Expenses.

Revenue Y/Y

OpEx Y/Y

Growth

Shares outstanding refer to a company's stock currently held by all its shareholders, including share blocks held by institutional investors and restricted shares owned by the company's officers and insiders.

Outstanding Shares

Market Cap

Also known as Price/Sales Ratio. Calculated using Average market cap for the quarter / Annualized quarterly revenue.

Revenue Multiple

Apple

Apple Music is a music and video streaming service developed by Apple Inc. Users select music to stream to their device on-demand, or they can listen to existing, curated playlists. The service also includes the Internet radio station Beats 1, that broadcasts live to over 100 countries 24 hours a day. The service was announced on June 8, 2015, and launched on June 30, 2015 in over 100 countries worldwide. New subscribers get a three-month free trial period before the service becomes paid-only.

Apple Music

Apple Watch is a line of smartwatches designed, developed, and marketed by Apple Inc. It incorporates fitness tracking and health-oriented capabilities with integration with iOS and other Apple products and services.

Apple Watch

Apple TV is a digital media player and microconsole developed and sold by Apple Inc. It is a small network appliance and entertainment device that can receive digital data from a number of sources and stream it to a capable television.

Apple TV

Beats by Dr. Dre (Beats) is a leading audio brand founded in 2006 by Dr. Dre and Jimmy Iovine. Through its family of premium consumer headphones, earphones and speakers, Beats has introduced an entirely new generation to the possibilities of premium sound entertainment. The brand’s continued success helps bring the energy, emotion and excitement of playback in the recording studio back to the listening experience for music lovers worldwide. Beats was acquired by Apple Inc. in July 2014.

Beats by Dre

Shazam Entertainment Ltd. is a British app development company that created an app that can identify music, movies, advertising, and television shows, based on a short sample played and using the microphone on the device. On December 11, 2017, the company was bought by Apple Inc.The software is available for Android, macOS, iOS, watchOS and tvOS. Shazam Entertainment Limited was founded in 1999 by Chris Barton, Philip Inghelbrecht, Avery Wang, and Dhiraj Mukherjee.

Shazam

Apple, Inc. engages in the design, manufacture, and sale of smartphones, personal computers, tablets, wearables and accessories, and other varieties of related services. It operates through the following geographical segments: Americas, Europe, Greater China, Japan, and Rest of Asia Pacific. The Americas segment includes North and South America. The Europe segment consists of European countries, as well as India, the Middle East, and Africa. The Greater China segment comprises China, Hong Kong, and Taiwan. The Rest of Asia Pacific segment includes Australia and Asian countries. Its products and services include iPhone, Mac, iPad, AirPods, Apple TV, Apple Watch, Beats products, AppleCare, iCloud, digital content stores, streaming, and licensing services. The company was founded by Steven Paul Jobs, Ronald Gerald Wayne, and Stephen G. Wozniak in April 1976 and is headquartered in Cupertino, CA.

Earnings data Q2 2021

Earnings data Q3 2021

Earnings data Q4 2021

Earnings data Q1 2022

Earnings data Q2 2022

Earnings data Q3 2022

Earnings data Q4 2022

Earnings data Q1 2023

Earnings data Q2 2023

Earnings data Q3 2023

Earnings data Q4 2023

Earnings data Q1 2024

Earnings data Q2 2024

Earnings data Q3 2024

Earnings data Q4 2024

Earnings data Q1 2025

Apple reports record revenue, Services shine amidst challenges and opportunities

Apple's Q1 2023 performance was marked by record revenue, strong Services growth, and challenges in iPhone and Mac sales.
The company's commitment to innovation, customer loyalty, and market expansion positions it well for future growth.
Despite industry challenges, Apple's strategic focus on premium products, services, and emerging markets presents significant opportunities.

Apple reports record revenue in Q2 2023, eyes growth opportunities

Apple's Q2 2023 performance was driven by record revenue, strong Services, and iPhone sales, despite challenges in Mac and iPad segments.
The company's focus on customer satisfaction, innovation, and growth in emerging markets presents opportunities for future expansion.
Investors are monitoring Apple's growth rates closely, while the company remains optimistic about its outlook and opportunities for improvement.
Overall, Apple's performance in Q2 sets a positive tone for the June quarter, with stable gross margins and potential for growth in various segments.

Apple beats Q3 revenue expectations, eyes growth in India and AI innovation

Apple's Q3 performance exceeded expectations, driven by strong iPhone sales and record Services revenue. Challenges include anticipated revenue declines in Mac and iPad segments. Opportunities in expanding markets like India and leveraging AI for innovation.

Apple reports record Q4 earnings, eyes growth in innovation

Apple's Q4 2023 performance showcased strong revenue and profitability, driven by iPhone and Services growth.
While facing challenges in Mac and iPad revenue, Apple's focus on sustainability and innovation positions it for future success.
Opportunities lie in continued growth across product lines, technological advancements, and operational enhancements.
Overall, Apple's strategic focus on revenue diversification, sustainability, and innovation sets a solid foundation for future growth.

Apple reports record Q1 earnings, eyes growth in enterprise and China

Apple delivered a strong financial performance in Q1 2024, driven by robust iPhone sales, record services revenue, and margin expansion.
While facing challenges in certain product segments and short-term disruptions, Apple remains optimistic about growth opportunities in emerging markets and enterprise.
The company's commitment to innovation, environmental sustainability, and social impact underpins its strong brand image and customer loyalty.
With a focus on generative AI, maintaining investment levels, and expanding into new markets, Apple aims to sustain growth and profitability in the long term.

Apple reports Q2 revenue growth, faces iPhone challenges, eyes opportunities

Apple's Q2 2024 performance showcased strong revenue and EPS records, with notable growth in Services.
While facing challenges in iPhone and iPad revenue, Apple's focus on sustainability and innovation remains strong.
Opportunities in generative AI, emerging markets, and enterprise applications position Apple for future growth.
Strategies to address challenges and capitalize on strengths will be crucial for Apple's continued success in the market.

Apple reports record Q3 revenue, Services shine amid product challenges

Apple delivered a strong performance in Q3 2024, achieving record revenues and EPS, with notable growth in Services and select product categories. The company's commitment to innovation, privacy, and global expansion underpins its strategic direction.
While facing challenges in certain product segments, Apple's strengths in Services, brand reputation, and shareholder returns position it well for future opportunities. Balancing growth, innovation, and operational excellence will be key to navigating potential risks.
Overall, Apple's Q3 performance reflects a mix of successes and challenges, highlighting the need for continued strategic focus on product innovation, market expansion, and sustainable practices to drive long-term value for shareholders and customers.

Apple posts record Q4 revenue, Services shine amid challenges

Apple's Q4 2024 earnings reflect a robust performance driven by record revenue and strong growth in key product segments.
While facing challenges in certain areas, Apple's strategic strengths in Services, innovation, and content offerings position the company well for future growth.
Opportunities lie in expanding services, leveraging Apple Intelligence features, and tapping into emerging markets for sustained revenue growth.

Revenue

Cost of revenue

Gross profit

Operating expenses

Operating income

EBITDA

Net income

Earnings per share

Total assets

Current assets

Cash & equivalents

Receivables

Inventory

Non-current assets

Net PPE

Intangibles

Total liabilities

Current liabilities

Short term debt

Income tax payable

Non-current liabilities

Long-term debt

Total equity

Stockholders equity

Minority interest

Total liabilities & equity

Total debt

Net debt

Book value per share

Cash from operations

Funds from operations

Change in working capital

Cash from investing

Capital expenditure

Purchase/sale of investments

Purchase/sale of business

Other sources

Cash from financing

Change in stock

Change in debt

Cash dividends paid

Cash from other sources

Net change in cash

Free cash flow

Apple is set to expand its smart home presence, according to Ming-Chi Kuo. The well-sourced analyst reported on Tuesday that the iPhone maker is working on an IP (internet protocol) camera with an expected 2026 shipping date.

Apple reportedly shipping a security camera in 2026

Apple investors were treated to unwelcome news by the company's management.

Big News for Apple Stock Investors

The European Commission and the Consumer Protection Cooperation Network said Monday (Nov. 11) that Apple may face enforcement measures if it does not stop its geo-blocking practices on certain Apple Media services.

EU Regulators Warn Apple About Geo-Blocking Practices

Every year since 2020, one of the new iPhone models has lagged its siblings in sales. This year it's the iPhone 16 Plus, which lands in the middle of the lineup.

Apple needs all four of its iPhones to be popular if it's going to reignite sales

Uber

But Uber and Pfizer were among the 10 biggest beats vs. analyst estimates.

Uber Among Top Profit Beats, But Apple Among The Worst

Apple's pile of regulatory woes in the European Union has ticked up again: the iPhone maker is being accused of unlawfully discriminating against consumers by applying restrictions on how several of its media services can be accessed around the bloc.

Apple's geoblocks on media services in EU draw consumer protection ire

The simple iPhone app is a receptacle for nearly everything: passwords, grocery lists, baby-name brainstorms, the occasional ‘Vanderpump' brain dump.

When Did Apple's Notes App Become an Extension of Our Brains?

Apple will not introduce a smart ring, the CEO of health-tech firm Oura told CNBC, despite speculation the iPhone giant may be considering a move into this product category. Samsung's smart ring debut put the products firmly in the spotlight, with one analyst predicting that Apple could launch its own smart ring in 2026.

Apple won't launch a smart ring, says Oura CEO: 'It's hard to do'

The European Commission said on Tuesday that along with national authorities it was calling upon Apple to stop geo-blocking practices on Apple Media Services.

EU calls on Apple to stop geo-blocking practices on Apple Media Services

LISBON, Portugal--(BUSINESS WIRE)--Belkin, a leading consumer electronics brand for 40 years, today announced two new additions to its Apple Vision Pro accessories ecosystem — providing users with new ways to experience the revolutionary device. Belkin's Apple Vision Pro accessories include the Battery Holder released earlier this year, and today the collection adds Travel Bag and Head Strap. The portfolio is now available to order at belkin.com, apple.com and select Apple Store locations world.

Belkin Announces All-New Accessories for Apple Vision Pro at Web Summit 2024

iPhone sales are growing in all geographies, giving investors reason to cheer.

Apple Stock Investors Are Excited About Its Prospects Following New Product Releases

Bank of America

Boyd Gaming

You don't have to wait for Berkshire Hathaway's quarterly 13F to know which stocks the Oracle of Omaha has been selling.

These 3 Stocks Account for Close to 90% of Warren Buffett's $36 Billion Selling Spree in the September-Ended Quarter

Amazon

Alphabet

Microsoft

NVIDIA

Tesla

Did you know the "Magnificent Seven" moniker was meant as a warning, not an endorsement? Check out the risks and rewards of owning these dominant tech stocks.

Magnificent Seven: Unstoppable Tech Giants or Risky Buys?

Warren Buffett Cuts His Stake in Apple (Again)

It's Official: Apple Needs AI to Be a Winner

Even the Oracle of Omaha gets one wrong from time to time -- and this is a doozy!

Warren Buffett's Forecast Proved Incorrect -- and It's Cost Him $21 Billion Over the Last Year

Warren Buffett Is Selling Apple Stock, but Billionaire Israel Englander Just Increased His Position by 68%

Coca-Cola

Berkshire Hathaway has been trimming its equity portfolio, but it's still heavily exposed to these two components.

Warren Buffett Invested $99 Billion of His Portfolio in 2 Stocks That Could Rise 19% and 20%, According to a Couple of Wall Street Analysts

Looking to profit from the rise of artificial intelligence? Here's how Buffett is playing the trend.

Warren Buffett's AI Bets: 24.1% of Berkshire Hathaway's $287 Billion Stock Portfolio Is Invested in These 2 Artificial Intelligence Stocks

Is the Oracle of Omaha done with this classic American tech company?

Warning: Warren Buffett Keeps Selling His Favorite Stock for a Surprising Reason

Apple's latest results weren't what investors were hoping to see.

3 Huge Warning Signs for Apple Investors

Netflix

Spreading your investment dollars across multiple promising stocks can give you more odds of earning a big return in the future.

Investing $2,000 in Each of These 3 Growth Stocks 20 Years Ago Would Have Made You $3.8 Million

Apple Inc. (NASDAQ: AAPL), one of the world's most influential tech giants, has been the subject of a series of revised price targets from leading analysts, reflecting a tempered optimism about its future trajectory.

Analysts revise Apple stock price target

The battle to be the first company to achieve a $4 trillion market cap is heating up. One Wall Street analyst believes investors should take a broader view.

Meet the 3 Supercharged Growth Stocks That Will Be Worth $4 Trillion by 2025, According to a Certain Wall Street Analyst

Apple will face hefty costs if Donald Trump sticks to his blanket tariffs pledge. Trump previously said he's considering levies of more than 60% on Chinese products.

News for Apple Stock (AAPL)