Sobr Safe Inc

SOBR Safe, Inc. engages in the development, marketing, and sale of a non-invasive alcohol sensing system with ignition interlock. The firm developed an alcohol detection device called SOBR, which is used for detecting alcohol in a person's system by measuring the ethanol content in their perspiration. The company was founded on July 4, 2004 and is headquartered in Greenwood Village, CO.

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New Director of Commercial Development is Expert in Fleet Technology for Oil & Gas, Construction, Schools DENVER, CO / ACCESSWIRE / February 9, 2023 / SOBR Safe, Inc. (NASDAQ:SOBR) (SOBRsafe™), providers of industry-leading alcohol detection solutions, today announced the hiring of Chris Burton, Director of Commercial Development. With over 15 years of enterprise technology sales success, Chris is introducing SOBRsafe to the $8 billion1 U.S. telematics market through established industry relationships - which include original equipment manufacturers (OEMs) Daimler, Freightliner, Continental and Thomas Built Buses.

SOBRsafe Enters $8 Billion US Telematics Market with Award-Winning Sales Leader

SOBRsure™, Fitness-style Wearable for Alcohol Monitoring, Could Revolutionize Alcohol Rehab, Fleet Safety DENVER, CO / ACCESSWIRE / February 7, 2023 / SOBR Safe, Inc. (Nasdaq:SOBR) (SOBRsafe™ or the Company), providers of industry-leading alcohol detection solutions, today announced that it has reached the final stage of product development for its alcohol monitoring wearable SOBRsure™, shipping multiple pre-commercial units to industry experts for environmental validation. Thereafter, SOBRsafe intends to launch commercial production and sales efforts for the $875 million rehabilitation and $9.5 billion fleet & facility markets1.

SOBRsafe Ships Wearable Bands to Industry Experts for Validation - Final Step Prior to Commercial Sales

DENVER, CO / ACCESSWIRE / February 3, 2023 / SOBR Safe, Inc. (NASDAQ:SOBR) (SOBRsafe™ or the Company), providers of industry-leading alcohol screening solutions, today confirmed that it can help prevent school bus accidents like the one that occurred on January 27, 2023, when an intoxicated school bus driver crashed into a house. "Thankfully no students were on board, and no one was injured.

DUI School Bus Crashes into House – SOBRsafe Could Help Prevent This

Performance at First Two TerraTech Installations Drives Rollout to 17 Sites Across 11 States DENVER, CO / ACCESSWIRE / January 31, 2023 / SOBR Safe, Inc. (NASDAQ:SOBR) (SOBRsafe™ or the Company), providers of industry-leading alcohol screening solutions, today announced that its first two SOBRcheck™ installations in the oil and gas industry were successful, driving expansion across all US locations for TerraTech Services (TerraTech), one of the world's largest oilfield services and logistics providers. TerraTech serves every major US oilfield basin, and initially installed SOBRcheck in two of its service centers for both fleet and workplace applications.

SOBRsafe Success Leads to Expansion Across all US Locations for Oil and Gas Customer Owned by $20 Billion+ International Conglomerate

DENVER, CO / ACCESSWIRE / January 18, 2023 / SOBR Safe, Inc. (Nasdaq:SOBR) (SOBRsafe™ or the Company), providers of industry-leading alcohol detection solutions, today announced that the Company will be presenting at three investment conferences in January, beginning with the Sidoti & Company Virtual Investment Conference on January 18, 2023. SOBRsafe Chairman & CEO Dave Gandini will present at 4:00 pm ET and is conducting one-on-one investor meetings throughout January 18-19, 2023.

SOBRsafe to Present at Three Investment Conferences in January

$19.5 million raised in 2022; 6 customers in revenue and 9 distributors signed DENVER, CO / ACCESSWIRE / January 10, 2023 / SOBR Safe, Inc. (Nasdaq:SOBR) (SOBRsafe™ or the Company), providers of industry-leading alcohol screening solutions, today announced that CEO David Gandini has provided the following 2022 Year in Review: To Our Valued Investors and Stakeholders, We are extremely proud to recap "The Half Year that Was" - the progress we have made since our May 2022 $10 million uplist to Nasdaq, and the subsequent sales launch of our flagship solution SOBRcheck™ in June 2022. Some of our notable accomplishments include: Capital Markets We raised a total of $19.5 million in one year, during historically challenging market conditions Paid-in capital since 2019 now exceeds $25 million We are sufficiently capitalized to execute on our business model into 2024 Business Development We attended 10 alcohol and drug testing-related conferences At those events, we introduced our technology to approximately 10,000 companies We conducted approximately 2,000 product demonstrations We collected more than 600 qualified customer leads, each of which is being actively cultivated by our sales team (a team that doubled in size in 2022) We are in early revenue with 6 customers, and we have signed 9 distributors that give us access to 52,000 potential users Industries Entered Our technology is now actively deployed in the following industries: Justice - Probation (currently expanding within an account after a successful first installation) Fleet & Facility Oil & Gas (currently expanding within an account after a successful first installation) Construction Food Management In addition, we received a purchase order for 1,150 units to enter the Alcohol Rehabilitation market as our wearable band SOBRsure™ launches in Q1 2023; we also established a partnership to deploy SOBRsure in the Rideshare market upon product launch.

SOBRsafe CEO Provides Recap of Commercial and Nasdaq Debut Year

29 Alcohol Detection Sales Professionals Now Selling SOBRcheck to 525 Established Customers DENVER, CO / ACCESSWIRE / December 22, 2022 / SOBR Safe, Inc. (NASDAQ:SOBR) (SOBRsafe™ or the Company), providers of industry-leading alcohol screening solutions, today announced that it has signed five additional distributors, bringing its total representation to nine distributors and 29 U.S. sales professionals. These distributors have successfully sold alcohol detection products to a combined 525 established customers, and each distributor has demonstrated their commitment to SOBRsafe through the purchase of multiple SOBRcheck™ devices.

SOBRsafe Signs Five Additional Distributors, Gains Access to 52,000 Potential Users

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Potential to Expand, Combat Industry's Excessive Alcohol Use Across Multiple Additional Locations DENVER, CO / ACCESSWIRE / December 8, 2022 / SOBR Safe, Inc. (NASDAQ:SOBR) (SOBRsafe™ or the Company), providers of industry-leading alcohol screening solutions, today announced that its recent multi-site SOBRcheck™ trials for the oil and gas industry were successful, yielding a signed software as a service (SaaS) agreement with a leading oilfield services and logistics provider. The provider (temporarily unnamed for employee confidentiality purposes) serves all major US oilfield basins and is initially installing SOBRcheck in two of its numerous service centers, for both fleet and workplace applications.

SOBRsafe's Successful Oil & Gas Trials Yield Two Customer Installations

Performance in Nation's First Secure Halfway House to Adopt SOBRcheck Yields Second Installation in 60 Days DENVER, CO / ACCESSWIRE / December 1, 2022 / SOBR Safe, Inc. (NASDAQ:SOBR) (SOBRsafe™), providers of industry-leading alcohol screening solutions, today announced that its software as a service (SaaS) agreement with Alternatives, Inc. has been expanded to replace breathalyzers in a second facility. Alternatives, Inc. is a leader in innovative corrections and re-entry strategies, offering a wide range of services to its more than 7,000 clients, including 600 state, federal and work release clients across its two residential programs.

SOBRsafe Customer Expands Contract to Second Justice Facility

Investor Awareness and School Bus Safety Campaign to Reach Over 27 Million Homes DENVER, CO / ACCESSWIRE / November 21, 2022 / SOBR Safe, Inc. (Nasdaq:SOBR) (SOBRsafe™), providers of industry-leading alcohol detection solutions, today reaffirmed its commitment to building broad investor awareness, while leveraging all communications to advance commercial sales. SOBRsafe's professionally-produced school bus safety content will air weekdays on CNN, Fox Business, CNBC and Bloomberg over the first three weeks of December, during the prime viewing hours of 9:00am - 4:30 PM Eastern.

SOBRsafe to Air Nationally on CNN, Fox Business, CNBC and Bloomberg

New Director of Commercial Development Brings Sales Expertise in Logistics, Healthcare, Captive Insurance DENVER, CO / ACCESSWIRE / November 17, 2022 / SOBR Safe, Inc. (NASDAQ:SOBR) (SOBRsafe™), providers of industry-leading alcohol detection solutions, today announced the hiring of Marius Karoy, Director of Commercial Development. With nearly two decades of leadership experience in sales and business development, and with expertise and established relationships in logistics, healthcare and captive insurance, Marius brings to SOBRsafe a strong track record of account acquisition and recurring revenue generation.

SOBRsafe Adds Proven Revenue Catalyst to Sales Team

NEW YORK, NY / ACCESSWIRE / November 10, 2022 / Traders News Source, a leading independent equity research and corporate access firm focused on small and mid-cap publicly traded companies recently issued a new C-Level interview with SOBR Safe Inc., providers of industry-leading alcohol detection solutions. Mark had the pleasure of recently conducting the Interview with David J.

Traders News Source Senior Editor, Mark Roberts Interviews David J. Gandini, CEO SOBR Safe Inc.

One of World's Largest Oil & Gas Services and Logistics Companies Sponsoring SOBRcheck Demonstrations DENVER, CO / ACCESSWIRE / November 2, 2022 / SOBR Safe, Inc. (NASDAQ:SOBR) (SOBRsafe™ or the Company), providers of industry-leading alcohol screening solutions, today announced that its entering the oil and gas industry through multi-site SOBRcheck™ demonstrations, as sponsored by TerraTech - one of the world's largest oilfield services and logistics providers. Oil and gas experiences the highest rate of binge drinking of any industry in the United States [1]: Across all industries and occupations, binge drinking is most common among oil and gas extraction workers at 26% Four other safety-sensitive occupations critical to oil and gas rank in the first five positions for excessive drinking, including construction; installation, maintenance & repair; production; and transportation Per the 2021 US Census, these oil and gas occupations employ more than 50,000 workers Across all occupations, the industry employs over 100,000 people [2] The National Institute of Health defines binge drinking as men consuming five or more alcoholic drinks per drinking occasion, or women consuming four or more alcoholic drinks per occasion.

SOBRsafe Introduces Solutions for Combatting Excessive Alcohol Use in Oil & Gas Industry

Cash Position Expected to Accelerate Revenue Growth, Fuel SOBRsafe Beyond 2023 DENVER, CO / ACCESSWIRE / October 26, 2022 / SOBR Safe, Inc. (NASDAQ:SOBR) (SOBRsafe™ or the Company), providers of industry-leading alcohol screening solutions, today announced that its cash on hand as of October 25, 2022 has now exceeded $10 million, through a combination of existing reserves, its recent $6 million financing and over $3 million in proceeds from warrants exercised. SOBRsafe's public float as of October 14, 2022 (the most current reporting date) was approximately 7 million shares.

SOBRsafe Announces Current Cash on Hand Exceeds $10 Million

Butterfield Onsite Drug Testing Converting Customers from Legacy Screening to SOBRcheck Technology DENVER, CO / ACCESSWIRE / October 19, 2022 / SOBR Safe, Inc. (NASDAQ:SOBR) (SOBRsafe™ or the Company), providers of industry-leading alcohol screening solutions, today announced that a prominent west coast commercial construction company is implementing SOBRcheck™ as the new front line alcohol screening solution for its more than 400 employees across multiple locations. The construction company is an established customer of SOBRsafe distributor Butterfield Onsite Drug Testing, and its conversion to SOBRsafe's advanced safety technology validates the Company's sales strategy.

SOBRsafe Distributor Secures Large Industrial Customer, Validates Sales Strategy

DENVER, CO / ACCESSWIRE / October 13, 2022 / SOBR Safe, Inc. (Nasdaq:SOBR) (SOBRsafe™ or the Company), providers of industry-leading alcohol screening solutions, today announced that it has been selected as one of three finalists for the MFG Innovation Excellence Award, presented by the Michigan Manufacturers Association (MMA). Each year, the MMA recognizes the most innovative, game-changing, groundbreaking and cutting-edge products from a Michigan industry that employs over 630,000 people and produces $102 billion in goods each year.

SOBRsafe Named a MFG Innovation Excellence Award Finalist by the Michigan Manufacturers Association

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NEW YORK, NY / ACCESSWIRE / October 10, 2022 / Traders News Source, a leading independent equity research and corporate access firm focused on small and mid-cap publicly traded companies recently issued a new C-Level interview with SOBR Safe. Mark had the pleasure of recently conducting the Interview with David J.

Traders News Source Senior Editor, Mark Roberts Interviews David J. Gandini, Chairman & CEO SOBR Safe Inc.

ABW Compliance Services Commits to Mutual Success with Multi-Unit Purchase as Reseller DENVER, CO / ACCESSWIRE / October 10, 2022 / SOBR Safe, Inc. (NASDAQ:SOBR) (SOBRsafe™ or the Company), providers of industry-leading alcohol screening solutions, today announced that leading New York Metro-based substance compliance provider ABW Compliance Services (ABW) has launched its touch-based alcohol screening offering with an initial multi-unit purchase of the SOBRcheck™ solution. ABW's customers include top brands in air and train travel, as well as global shipping.

SOBRsafe Expands to New York Metro Market via New Distributor with Ties to Air, Rail and Shipping Industries

NEW YORK, NY / ACCESSWIRE / October 3, 2022 / Aegis Capital Corp. acted as Exclusive Placement Agent on a $6 Million Private Placement Priced At-the-Market for SOBR Safe, Inc. (NASDAQ:SOBR). About for SOBR Safe, Inc. SOBR Safe, Inc. develops a non-invasive alcohol detection and identity verification systems.

Aegis Capital Corp. acted as Exclusive Placement Agent on a $6 Million Private Placement Priced At-the-Market for SOBR Safe, Inc. (NASDAQ:SOBR)

Per NTSB Chair, "We need to implement the technologies we have right here, right now to save lives."​ DENVER, CO / ACCESSWIRE / October 3, 2022 / SOBR Safe, Inc. (NASDAQ:SOBR) (SOBRsafe™ or the Company), providers of passive, touch-based alcohol detection technology, today announced that its Safe Driver solutions are in active market use, with broad expansion announced and underway.

As NTSB Calls for Passive Alcohol Detection for Drivers, SOBRsafe Offers Solution

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DENVER, CO / ACCESSWIRE / September 30, 2022 / SOBR Safe, Inc. (NASDAQ:SOBR) (the "Company" or "SOBRsafe"), providers of industry-leading alcohol screening solutions, today closed its previously announced private placement pursuant to a securities purchase agreement with institutional investors for aggregate gross proceeds of approximately $6 million, before deducting fees to the placement agent and other expenses payable by the Company. In connection with the private placement, the Company issued 1,925,677 units and 2,128,378 pre-funded units at a purchase price of $1.48 per unit priced at-the-market under Nasdaq rules.

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