Apple

NVIDIA

Microsoft

Amazon

Tesla

Alphabet

Broadcom

JPMorgan Chase & Co

Innovator Equity Managed Floor ETF

SFLR aims to provide capital appreciation by holding a portfolio of large-cap US stocks while hedging the downside risk using a laddered options strategy. The fund utilizes four, one-year FLEX options packages with staggered 3-month expiration dates to target a maximum loss of approximately 10% on a rolling 12-month basis.

SFLR aims to participate in market appreciation by holding a portfolio of large-cap US stocks while hedging the downside risk. The fund utilizes four, one-year FLEX options packages with staggered three-month expiration dates to target a maximum loss of 8-12% on a rolling 12-month basis. As a result, upside participation is reduced.

Innovator S&P 500 Buffer ETF - October

Calamos S&P 500 Structured Alt Protection ETF - May

Managing downside risk in portfolios has been a big theme this year as we navigate uncertainty in the face of a presidential election, the expectation of rate cuts as Federal Reserve monetary policy shifts, and geopolitical tensions across the globe. Buffer ETFs, as a category, have risen to that challenge.

Buffer Investing: Understanding Managed Floor vs Defined Outcome ETFs

Calamos Convertible Equity Alternative ETF

Investors don't always notice when regimes shift. Even as interest rates rose at an almost unprecedented speed and are back to levels not seen in more than a decade, investors have in many ways stuck to what worked in a low rate regime.

A New Era for Risk: Managed Risk Strategies

Innovator S&P 500 Power Buffer ETF - January

Innovator Nasdaq-100 Managed Floor ETF

Today, Innovator launched the Innovator Nasdaq-100 Managed Floor ETF (NYSE Arca: QFLR), which looks to offer exposure to the performance of the Nasdaq-100 Index while limiting losses to 10% within a 12 month period.

Innovator Debuts 2nd Managed Floor ETF

Calvert US Large-Cap Core Responsible Index Etf

Calvert Ultra-Short Investment Grade Etf

Calvert US Select Equity Etf

SPDR S&P 500 ETF Trust

With five new actively managed ETFs launching today, the $1.4 trillion Morgan Stanley Investment Management powerhouse has further embraced the industry trends. Many advisors are choosing active ETFs that combine security selection expertise with tax efficiency and ease of use.

Parametric and Eaton Vance Expertise Inside an ETF

On the latest episode of “ETF 360,” Innovator's Tim Urbanowicz joined VettaFi head of research Todd Rosenbluth. The two discussed market risks and the Innovator's managed floor product, the Innovator Equity Managed Floor ETF (SFLR).

ETF 360: Innovator's Tim Urbanowicz

Innovator Equity Bond-Alternative ETF

Innovator US Equity Accelerated 9 Buffer ETF - January

As we consider the potential hurdles in the new year, investors can focus on alternative ETF strategies to potentially generate positive returns in flat or down-market conditions through a built-in downside risk mitigation methodology.

Alternative ETF Strategies to Navigate the Challenges Ahead

Innovator S&P 500 Buffer ETF - January

Innovator S&P 500 Ultra Buffer ETF - January

After a tumultuous year that saw both equity and fixed income allocations receive headwinds from historic inflationary pressures and hawkish central bank policies, investors could continue to see new challenges in the coming year.

Managing New Challenges in 2023

CHICAGO, Dec. 23, 2022 (GLOBE NEWSWIRE) -- Innovator Capital Management, LLC (Innovator) today announced that the fast-growing exchange-traded fund (ETF) issuer and pioneer of the Defined Outcome ETFs™ anticipates no capital gains distributions for tax year 2022 by any of the 91 ETFs in the Innovator lineup, including its family of 80 Defined Outcome ETFs™ and 6 Managed Outcome ETFs™.

Defined Outcome ETFs™ Leader Innovator Anticipates No Capital Gains Distributions in 2022

Defined Outcome ETFs™ BDEC, PDEC and UDEC seek to provide SPY exposure up to a cap, with downside buffer levels of 9%, 15% or 30% over one-year Outcome Period starting December 1st, 2022 Defined Outcome ETFs™ BDEC, PDEC and UDEC seek to provide SPY exposure up to a cap, with downside buffer levels of 9%, 15% or 30% over one-year Outcome Period starting December 1st, 2022

Innovator ETFs Announces Latest Upside Caps for December Series of U.S. Equity Buffer ETFs™

Innovator ETFs Publishes Latest Upside Cap Ranges for December Series of U.S. Equity Buffer ETFs™

CHICAGO, Nov. 17, 2022 (GLOBE NEWSWIRE) -- Innovator Capital Management, LLC (Innovator) today announced the listing of the Innovator Gradient Tactical Rotation Strategy ETF (IGTR) on NYSE Arca. IGTR is an actively managed global equity strategy that seeks to provide long-term capital appreciation and achieve excess returns over the S&P Global Broad Market Index. The ETF will be subadvised by Gradient Investments LLC, an independent, privately owned, fee-based, SEC-registered investment advisor, and is patterned on a proprietary rules-based methodology from the Arden Hills, Minnesota-based RIA.

Innovator Lists the Gradient Tactical Rotation Strategy ETF (IGTR), a Global Equity Strategy Seeking Systematic Alpha

Investors can take a look at tactical, risk-managed ETFs to reduce the negative effects of market swings and pursue capital appreciation for their investment portfolios.

ETFs to Help Grow Your Portfolio While Managing Risks Along the Way

In times of market uncertainty, investors can lean on alternative strategies to better ride out heightened volatility and turbulence.

Pursuing Systematic Alpha and Managing Risk

Innovator Capital Management, the creator of the Defined Outcome ETFs, announced the listing of the Innovator Equity Managed Floor ETF (NYSE Arca: SFLR) on the New York Stock Exchange. SFLR seeks to deliver to investors U.S. equity upside and income potential while limiting a shareholder's potential for maximum loss through a sophisticated options overlay.

New Innovator SFLR ETF Addresses Equity Tail Risk

Innovator Equity Managed Floor ETF™ (SFLR) is a stock-based ETF that seeks to limit the potential for maximum losses, yet also offer upside participation and dividend income.

News for Innovator Equity Managed Floor ETF ETF (SFLR)