Puma SE

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Puma SE engages in the development and sale of sports and sports lifestyle products, which includes footwear, apparel, and accessories. Its brands include puma, cobra golf, and stichd. The firm operates through the following geographical segments: Europe, EEMEA (Eastern Europe, Middle East, Africa, India, Southeast Asia, Australia and New Zealand), North America, Latin America, Greater China, Rest of Asia/Pacific (excluding Greater China, Southeast Asia, Australia and New Zealand), and stichd. The company was founded by Rudolf Dassler on October 1, 1948 and is headquartered in Herzogenaurach, Germany.

Puma maintained its outlook for the year on the back of an acceleration in sales growth, helped by a recovery in its U.S. business.

Puma Sales Growth Picks Up as U.S. Business Recovers

German sportswear maker Puma on Wednesday reported a 5% rise in currency-adjusted sales for the third quarter, but below analysts' expectations, as negative effects from foreign exchange rates continued to weigh on the business.

Puma reports Q3 sales below expectations

Puma shares have been pummeled after missing the mark in Q2. That said, recent data points suggest concerns may be overdone. A wider than usual relative valuation discount adds cushion.

PUMA: A Lot More Interesting After The Selloff

Puma aims to grow its market share in the US, and the latest move to establish a new distribution center supports the company's growth ambitions for this specific market. PMMAF has the intention to enhance the company's brand equity which is evidenced by the company's new product launches and the appointment of a new brand ambassador. I have upgraded my rating for Puma to a Buy, in view of the company's US market growth prospects and its brand rejuvenation potential.

PUMA: Focus On Brand Rejuvenation And U.S. Market Growth (Rating Upgrade)

Puma, the sports clothing retailer, saw its German-listed shares rally 5% today after it reiterated its full-year guidance despite demand remaining under pressure.  Sales for the period reached €2.1 billion, a 3.9% year-on-year decrease, during the first quarter of the 2024 financial year.

Puma shares rally on optimistic sales outlook

Puma forecast an operating result of €620 million-€700 million for 2024, with analysts suggesting it should achieve sequential sales growth helped by some major sporting events.

Puma Confirms Outlook Despite Continued Volatility

A return to growth in the Americas helped Puma meet first-quarter sales forecasts and its order book for the rest of the year was looking "very good", the German sportswear retailer said on Wednesday, helping lift its shares nearly 12%.

Puma upbeat on growing demand, shares jump

Puma will need to issue strong second-quarter guidance and prove its order book is looking healthy if it wants to impress investors, analysts believe. At the sports clothing company's first-quarter update on Wednesday 8 May, analysts at UBS predict “flattish” results, but reckon forward-looking guidance will be more important.

Puma investors need to see strong sales optimism, says analysts

Puma's stock has dropped by 7.83% in the past month and has lost 28.80% in value over the last year. Q4 sales showed a decline, particularly in the United States, and the company faces fierce competition in the sportswear industry. Despite challenges, Puma is focusing on global brand strength, and building local knowledge, and offers a dividend program, making it a potential investment opportunity at an attractive FWD P/E of 11.63.

PUMA: Brand Building And Cheap Relative To Peers

Puma is to launch its first global brand campaign for more than a decade to recoup ground after a tough few years for the sportswear giant. In a tacit acknowledgement that the focus on short-term profitability might have gone too far, the German group said the campaign would aim to build market share.

Puma targets US as sales rather profits become mission

Puma on Tuesday said it expects a soft first half of the year as negative currency effects continue to put pressure on the German sportswear company, but stuck to the annual targets it gave in January.

Puma sees softer first half as currency effects weigh

Footwear brand Puma is cautioning that external challenges are expected to persist throughout 2024.  “For 2024, we foresee the geopolitical and macroeconomic challenges as well as highly volatile currencies to persist,” said Puma CEO Arne Freundt in a Wednesday (Jan. 24) statement.

Puma Sales Drop As Argentina's Peso Takes Abrupt Dive

WALTHAM, Mass.--(BUSINESS WIRE)--Yottaa, Inc., the leading cloud platform for accelerating and securing digital commerce experiences, today announced that it has partnered with sports retailer PUMA (OTCMKTS:PUMSY), a global leader in designing, developing, selling, and marketing footwear, apparel, and accessories. This collaboration aims to enhance PUMA's eCommerce operations globally, ensuring top-tier site performance aligned with the brand's legacy of speed and excellence. PUMA, synonymous w.

PUMA Chooses Yottaa for High-Performance Ecommerce Sites

adidas AG

Investors bid up Nike's rivals Adidas and Puma in early European markets action, after their U.S. peer beat first-quarter earnings forecasts.

Adidas and Puma shares rally after Nike results

Ferrari

Italian sportscar maker Ferrari on Sunday said that its racing division has renewed a partnership with German sports goods maker Puma.

Ferrari renews partnership with Puma

Meeting new European Union requirements for corporate reporting on sustainability is a challenge, sportswear brand Puma's head of sustainability said on Wednesday, ahead of what he called an "avalanche" of regulation in the bloc.

New EU sustainability reporting rules are a challenge, says Puma

Foot Locker

NIKE

Adidas shares ADS, -4.24% fell 4% and Puma shares PUM, -6.18% dropped 5%, as both apparel makers suffered from the profit warning at Foot Locker. Foot Locker reported a softening of trends in July and price-sensitive customers.

Adidas, Nike and Puma shares drop after Foot Locker warning

Puma's stock price has underperformed, but the company's growth strategy and expansion in China show promise. Q1 2023 revenue reached €2.19 billion, a 14% growth, with China delivering +10% revenue and expectations to be above guidance. Puma's valuation remains attractive compared to peers, trading at lower multiples with a high single-digit sales growth and EBIT of €590 million to €670 million for 2023.

Puma: Challenging Sportswear Environment, But Reassuring Results

Bumper demand for trainers and running shoes boosted German sportswear group Puma's first quarter sales by 14% €2.2bn (£2bn). Helped by promotions with players such as Manchester City's Jack Grealish footwear revenues jump almost 29% with basketball boots also flying off the shelves.

Puma footwear sales offset high stocks burden

Puma brand momentum is a positive catalyst and better supports the company's inventory management. In China, the company managed to outperform Adidas as well as Nike.

Puma: Long-Term Story Intact

Adidas ADS, -1.12% and Puma PUM, -0.74% shares each drifted lower after results from Nike NKE, +3.64% on Tuesday night. Analysts at Stifel said the Nike results were mixed for their German rivals.

Adidas and Puma shares drift lower after Nike results

Interest in luxury fashion is fading, said RBC, with sporting goods coming into focus. Investor sentiment has normalised across luxury brands, with the market impacted by China's growth compared to the rest of the world, the speed of Chinese travel recovery, pricing support and margin sustainability at LVMH and Richemont.

Nike and Puma favoured by broker, with interest in luxury fashion fading

HERZOGENAURACH, Germany--(BUSINESS WIRE)--Sports company PUMA has signed a multi-year agreement with Polish long-distance runner and the European Marathon Champion Aleksandra Lisowska. Lisowska will wear PUMA's performance products starting at the Rotterdam Marathon on April 16. Lisowska started her athletics career in the steeplechase and cross country running before taking on longer distances such as the half-marathon and the marathon.

PUMA Signs European Marathon Champion Aleksandra Lisowska

PUMA's price is down by 44% in the past year, which looks like a glaring disconnect from its strong revenue growth and profit increase. Signs of some stress are visible in a slight drop in margins and inventory pileup. It doesn't help that 2023 could be recessionary at a time of high inflation.

PUMA: The Good And The Bad, Cautious Buy

Bayerische Motoren Werke AG

Porsche Automobil Holding SE

Volkswagen AG

It hasn't received a lot of attention that the outlook for Germany's economy, Europe's largest, is considerably better than it was just a few months ago.

News for Puma SE Stock (PUMSY)