AdTheorent Holding Company Inc

AdTheorent Holding Co., Inc. engages in providing real-time bidding enabled mobile ad network services. The firm operates as a programmatic digital advertising provider, which focuses on the machine learning technology and solutions to deliver real-world value for advertisers and marketers. The company was founded on October 7, 2011 and is headquartered in New York, NY.

Earnings data Q4 2021

Earnings data Q1 2022

Earnings data Q2 2022

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Earnings data Q1 2023

Earnings data Q2 2023

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Earnings data Q1 2024

Earnings data Q3 2024

AdTheorent reports record revenue in Q4 2022, eyes growth

AdTheorent Holding Company Inc delivered strong financial results in Q4 2022, with a focus on profitability and resilience despite budget pressures.
The company's technological advantage, industry recognitions, and unique value proposition position it well for growth and innovation.
While facing challenges in customer acquisition and macroeconomic conditions, AdTheorent is optimistic about growth opportunities and maintaining profitability through strategic initiatives.

AdTheorent exceeds Q1 expectations, eyes growth in diversified markets

AdTheorent's Q1 2023 performance reflects strong revenue growth, customer expansion, and operational success, positioning the company for continued market leadership.
Strategic strengths in transparency, diversified revenue streams, and innovation underscore AdTheorent's competitive edge and customer-centric approach.
Challenges lie in maintaining growth momentum, educating customers on ad spend ROI, and effectively launching new products, requiring focused strategies for sustained success.
Opportunities for revenue acceleration, market expansion, and customer engagement through new product launches and continued innovation highlight a promising growth trajectory for AdTheorent.

AdTheorent reports Q2 resilience, focuses on growth opportunities ahead

AdTheorent's Q2 performance reflects resilience and growth in key areas despite challenges, with a focus on innovation, new products, and strategic investments.
The company's strengths in CTV revenue, self-service platform growth, and predictive audience offerings position it well for future success and competitive advantage.
While facing challenges like ad budget softness and revenue decline, AdTheorent remains optimistic about customer demand, growth opportunities, and strategic initiatives.

AdTheorent surpasses Q3 expectations, eyes growth in 2024

AdTheorent delivered strong Q3 results, exceeding revenue and EBITDA expectations, driven by self-service revenue growth and strategic partnerships.
Despite challenges from high interest rates and macro factors, the company remains optimistic about future growth prospects and sustained market leadership.
Opportunities in independents, middle market segments, and major media buyers position AdTheorent for revenue growth and market expansion in 2024.
With a focus on innovation, customer engagement, and privacy-forward solutions, AdTheorent is poised for continued success and market leadership in the digital advertising space.

AdTheorent exceeds Q4 expectations, eyes growth through innovation and partnerships

AdTheorent Holding Company Inc (ADTH) reported strong financial results for Q4 2023, driven by revenue growth, successful growth pillars, and strategic investments. The company's focus on innovation, partnerships, and adapting to industry changes positions it well for future success. AdTheorent remains optimistic about its growth prospects and is actively pursuing opportunities for expansion.

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AdTheorent Holding Co., Inc. engages in providing real-time bidding enabled mobile ad network services. The firm operates as a programmatic digital advertising provider, which focuses on the machine learning technology and solutions to deliver real-world value for advertisers and marketers. The company was founded in 2012 and is headquartered in New York, NY.

Industry's most privacy-forward, customizable and accurate audiences optimized with predictive targeting to drive superior performance NEW YORK , Oct. 13, 2022 /PRNewswire/ -- AdTheorent Health, a division of  AdTheorent Holding Company, Inc. (Nasdaq: ADTH) that delivers privacy-first machine learning-based advertising solutions to drive measurable outcomes for healthcare marketers, today announced the launch of AdTheorent Health Predictive Audiences.  AdTheorent Health Predictive Audiences allow programmatic advertisers to target "audiences" in a more precise, data-driven and less opaque manner than was previously possible.

AdTheorent Health Unveils the Industry's First and Only Predictive Audiences for Health Advertisers

Company Ranks 5th in the Large Employer Category and 17th Overall in 2022 NEW YORK , Oct. 3, 2022 /PRNewswire/ --  AdTheorent Holding Company, Inc. (Nasdaq: ADTH), a leading programmatic digital advertising company using advanced machine learning technology and privacy-forward solutions to deliver measurable value for advertisers and marketers, today announced that it is being recognized by Crain's New York Business as a winner of its annual 100 Best Places to Work in New York City for the ninth consecutive year.  The top 100 companies were chosen based on their respective workplace policies, practices, and demographics.

AdTheorent Awarded Spot on Crain's New York Business Best Places to Work in New York City for 9th Consecutive Year

AdTheorent Holding Company, Inc. (NASDAQ:ADTH ) Q2 2022 Earnings Conference Call August 9, 2022 4:30 PM ET Company Participants David DeStefano - Investor Relations Jim Lawson - Chief Executive Officer Chuck Jordan - Chief Financial Officer Conference Call Participants Nat Schindler - Bank of America William Kerr - Cowen & Company Andrew Boone - JMP Securities Operator Ladies and gentlemen, thank you for standing by, and welcome to AdTheorent's Second Quarter 2022 Earnings Call. [Operator Instructions] Please be advised that this conference is being recorded.

AdTheorent Holding Company, Inc. (ADTH) CEO Jim Lawson on Q2 2022 Results - Earnings Call Transcript

Prestigious International Annual Awards Program Recognizes Standout Marketing, Advertising and Sales Technology Around the World NEW YORK , Aug. 11, 2022 /PRNewswire/ --  AdTheorent Holding Company, Inc.  (Nasdaq: ADTH), a leading programmatic digital advertising company using advanced machine learning technology and privacy-forward solutions to deliver measurable value for advertisers and marketers, today announced that it has been selected as the winner of the "Programmatic Marketing Innovation Award" in the MarTech Breakthrough Awards program conducted by MarTech Breakthrough , a leading market intelligence organization that recognizes the top companies, technologies and products in the global marketing, sales and advertising technology industry today.  This is AdTheorent's third consecutive year being honored with a Martech Breakthrough Award.

AdTheorent Wins The "Programmatic Marketing Innovation Award" in 2022 MarTech Breakthrough Awards Program

Revenue Increased 6.5% Lead By Strong Growth in CTV and Healthcare & Retail Verticals; Company Continues to Expand Predictive Capabilities of Privacy-Forward Media Buying Platform

AdTheorent Holding Company, Inc. Reports Second Quarter 2022 Results

NEW YORK, July 21, 2022 (GLOBE NEWSWIRE) -- AdTheorent Holding Company, Inc. (“AdTheorent” or the “Company”) (Nasdaq: ADTH), a leading programmatic digital advertising company using advanced machine learning technology and privacy-forward solutions to deliver measurable value for advertisers and marketers, today announced that it will report financial results for its second quarter ended June 30, 2022 on Tuesday, August 9, 2022 after market close. AdTheorent will host a conference call and webcast at 4:30 p.m. Eastern Time on the same day to discuss its financial results.

AdTheorent to Announce Second Quarter 2022 Financial Results on August 9, 2022

NEW YORK, June 24, 2022 (GLOBE NEWSWIRE) -- AdTheorent Holding Company, Inc. (“AdTheorent” or the “Company) (Nasdaq: ADTH), a leading programmatic digital advertising company using advanced machine learning technology and privacy-forward solutions to deliver measurable value for advertisers and marketers, today announced that it will join the broad-market Russell 3000® Index and the small-cap Russell 2000® Index at the conclusion of the 2022 Russell indexes' annual reconstitution, effective after the US market opens on June 27, according to a preliminary list of additions posted June 3, 2022.

AdTheorent to Join Russell 3000® and Russell 2000® Indexes

2022 Marks AdTheorent's Fifth Consecutive AI Breakthrough Awards Win NEW YORK , June 23, 2022 /PRNewswire/ -- AdTheorent Holding Company, Inc. ("AdTheorent" or the "Company) (Nasdaq: ADTH), a leading programmatic digital advertising company using advanced machine learning technology and privacy-forward solutions to deliver measurable value for advertisers and marketers, today announced that it has been selected as the winner of the "Machine Learning Innovation Award" in the 5th annual AI Breakthrough Awards program conducted by AI Breakthrough , a leading market intelligence organization that recognizes the top companies, technologies and products in the global Artificial Intelligence (AI) market today. This is AdTheorent's fifth consecutive year being honored with an AI Breakthrough Award.

AdTheorent Wins "Machine Learning Innovation Award" in 2022 Artificial Intelligence (AI) Breakthrough Awards Program

AdTheorent/Harris Poll Survey Data Shows That the Majority of Travelers Use Their Digital Devices to Research and Book Travel and that Advanced, Tech-Forward Approaches to Advertising Creative Have High Success at Driving Consumer Actions NEW YORK , June 16, 2022 /PRNewswire/ -- AdTheorent Holding Company, Inc. ("AdTheorent" or the "Company) (Nasdaq: ADTH), a leading programmatic digital advertising company using advanced machine learning technology and privacy-forward solutions to deliver measurable value for advertisers and marketers, today announced results from the AdTheorent Advertising Trends Report (now available for download here), based on research conducted online on behalf of AdTheorent by The Harris Poll among more than 2,000 U.S. adults. The AdTheorent Report identifies key trends related to consumers' interaction with digital advertising during the travel journey, as well as the importance of proper targeting and ad relevance.

AdTheorent Travel Advertising Trends Report Shows More than Half (57%) of 2022 Travelers Consider Themselves "Revenge Travelers" and 83% Plan to Splurge on Travel Expenses this Year

AdTheorent Holding Company, Inc. (NASDAQ:ADTH ) Q1 2022 Earnings Conference Call May 11, 2022 5:00 PM ET Company Participants David DiStefano - IR Jim Lawson - CEO Chuck Jordan - CFO Conference Call Participants Maria Ripps - Canaccord James Kopelman - Cowen Laura Martin - Needham Andrew Boone - JMP Securities Dan Kurnos - Benchmark Operator Ladies and gentlemen, thank you for standing by, and welcome to AdTheorent's First Quarter 2022 Earnings Call. At this time, all participants are in a listen-only mode.

AdTheorent Holding Company, Inc.(ADTH) CEO Jim Lawsonon Q12022 Results - Earnings Call Transcript

Revenue Increased 10.6% Year over Year; Adjusted Gross Profit Increased 10.5% Year over Year

AdTheorent Holding Company, Inc. Reports First Quarter Results and Reaffirms Full-Year 2022 Guidance

AdTheorent's Award-Winning Machine Learning and Programmatic Media Buying Platform Outperforms Social Advertising with a 1729% Lower Cost-Per-Action NEW YORK , May 9, 2022 /PRNewswire/ -- AdTheorent Holding Company, Inc. ("AdTheorent" or the "Company) (Nasdaq: ADTH), a leading programmatic digital advertising company using advanced machine learning technology and privacy-forward solutions to deliver measurable value for advertisers and marketers, and StackRabbit, a next-generation digital media and consumer intelligence agency, today announced campaign results from a Texas Renaissance Festival digital advertising campaign to drive ticket sales for the festival.  The goal of the campaign was to drive an efficient cost-per-action (CPA), and ultimately drive revenue for the event company.

StackRabbit Leverages AdTheorent's Direct Access Offering to Drive Ticket Sales for the Texas Renaissance Festival

AdTheorent/Harris Poll Survey Data Shows that Seeing Mobile Advertising for Medications Would Drive 71% of Consumers to Ask Their Doctor About a Prescription Medication and 61% to Purchase an Over-the-Counter Medication NEW YORK , April 28, 2022 /PRNewswire/ -- AdTheorent Holding Company, Inc.  ("AdTheorent" or the "Company) (Nasdaq: ADTH), a leading programmatic digital advertising company using advanced machine learning technology and privacy-forward solutions to deliver measurable value for advertisers and marketers, today announced results from the AdTheorentRx Healthcare Advertising Trends Report (available for download below), based on research conducted online on behalf  of AdTheorent by The Harris Poll among more than 2,000 U.S. adults. The AdTheorentRx Report identifies key trends related to consumers' interaction with digital advertising during the patient journey, the role of mobile and Connected TV specifically, as well as the importance of proper targeting and ad relevance.

AdTheorent Issues AdTheorentRx Healthcare Advertising Report Examining the Role of Digital Advertising Throughout the Patient Journey

NEW YORK, April 27, 2022 (GLOBE NEWSWIRE) -- AdTheorent Holding Company, Inc. (“AdTheorent” or the “Company”) (Nasdaq: ADTH), a leading programmatic digital advertising company using advanced machine learning technology and privacy-forward solutions to deliver measurable value for advertisers and marketers, today announced that it will report financial results for its first quarter ended March 31, 2022 on Wednesday, May 11, 2022 after market close. AdTheorent will host a conference call and webcast at 4:30 p.m. Eastern Time on the same day to discuss its financial results.

AdTheorent to Announce First Quarter 2022 Financial Results on May 11, 2022

AdTheorent's performance-first platform drove a 68% engagement rate and delivered a Return on Ad Spend that exceeded benchmark by 117% NEW YORK , April 14, 2022 /PRNewswire/ -- AdTheorent Holding Company, Inc. ("AdTheorent" or the "Company") (Nasdaq: ADTH), a leading programmatic digital advertising company using advanced machine learning technology and privacy-forward solutions to deliver measurable value for advertisers and marketers, today announced campaign results from a recent digital fundraising campaign for American Cancer Society (ACS). The campaign goal was to drive cost-effective donations and positive Return on Ad Spend (RoAS), as well as raise awareness of ACS.

AdTheorent Uses Machine Learning-Powered Predictive Advertising to Boost Donations and Drive Awareness for American Cancer Society

AdTheorent Holding Company, Inc.'s (ADTH) CEO Jim Lawson on Q4 2021 results - Earnings Call Transcript

Revenue Increased 36.6% Year over Year; Adjusted Gross Profit Increased 38.4% Year over Year Revenue Increased 36.6% Year over Year; Adjusted Gross Profit Increased 38.4% Year over Year

AdTheorent Holding Company, Inc. Reports Fourth Quarter and Full-Year 2021 Results and Provides First Quarter 2022 Guidance

Although AdTheorent Holding Company Inc (NASDAQ: ADTH) is a smaller player in the competitive digital advertising space, there is long-term opportunity as its target addressable market is expected to grow more than 20% for the next several years, according to BofA Securities. The AdTheorent Holding Analyst: Nat Schindler initiated coverage of AdTheorent Holding with a Buy rating and a price target of $10.

Why BofA Loves This Digital Advertising Platform Company

NEW YORK, Feb. 16, 2022 (GLOBE NEWSWIRE) -- AdTheorent Holding Company, Inc. (“AdTheorent” or the “Company”) (Nasdaq: ADTH), a leading programmatic digital advertising company using advanced machine learning technology and privacy-forward solutions to deliver measurable value for advertisers and marketers, today announced that it will report financial results for its fourth quarter and fiscal year ended December 31, 2021 on Thursday, March 3, 2022 after market close. AdTheorent will host a conference call and webcast at 4:30 p.m. Eastern Time on the same day to discuss its financial results.

AdTheorent to Announce Fourth Quarter and Fiscal Year 2021 Financial Results on March 3, 2022

NEW YORK, Jan. 04, 2022 (GLOBE NEWSWIRE) -- AdTheorent Holding Company, Inc. (“AdTheorent” or the “Company”) (Nasdaq: ADTH), a leading programmatic digital advertising company using advanced machine learning technology and privacy-forward solutions to deliver measurable value for advertisers and marketers, today announced that that its CEO, Jim Lawson, will present at the 24th Annual Needham Growth Conference.

AdTheorent to Present at the 24th Annual Needham Growth Conference

MCAP Acquisition

Digital advertising company AdTheorent Holding Company LLC and special purpose acquisition company MCAP Acquisition Corp. on Wednesday said they completed their previously announced business combination.

AdTheorent Holding Co. to Begin Trading on Nasdaq Thursday

NEW YORK--(BUSINESS WIRE)--AdTheorent Holding Company, Inc. (“AdTheorent” or the “Company”) (Nasdaq: ADTH), a leading programmatic digital advertising company using advanced machine learning technology and privacy-forward solutions to deliver measurable value for advertisers and marketers, yesterday announced that it had completed its business combination (the “Business Combination”) with MCAP Acquisition Corporation (“MCAP”) (Nasdaq: MACQ), a special purpose acquisition company sponsored by an

AdTheorent to Trade Today on NASDAQ Under Ticker “ADTH”

CHICAGO--(BUSINESS WIRE)--MCAP Acquisition Corporation (“MCAP”) (Nasdaq: MACQ), a special purpose acquisition company sponsored by an affiliate of Monroe Capital LLC (“Monroe Capital”), today announced the completion of its business combination (the “Business Combination”) with AdTheorent Holding Company, LLC (“AdTheorent” or the “Company”), a leading programmatic digital advertising company using advanced machine learning technology and privacy-forward solutions to deliver measurable value for

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