adidas AG

adidas AG engages in the design, distribution, and marketing of athletic and sporting lifestyle products. It operates through the following geographical segments: EMEA, North America, Greater China, Asia-Pacific, Latin America, and Other Businesses. The Other Businesses segment includes the activities of the Y-3 label and other subordinated businesses. The company was founded by Adolf Dassler in 1920 and is headquartered in Herzogenaurach, Germany.

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Beyoncé's fashion brand Ivy Park is not as profitable as Adidas was hoping. Kanye West's Yeezy streetwear line did much better for the sportswear giant.

Beyoncé's clothing line with Adidas suffers from weak sales

Sales of the Ivy Park line decreased 50% in 2022, according to the Wall Street Journal. Adidas recently ended a lucrative deal with Kanye West.

Beyoncé's line with Adidas is reportedly struggling, driving home the challenge of filling the $2 billion gap left by Kanye West's Yeezy line

The brand did just $40 million in sales last year, according to documents obtained by the Wall Street Journal.

Beyoncé's Ivy Park Adidas Clothing Line Is Reportedly Losing Money For Sportswear Brand

Beyoncé fans are clamoring for tickets to her world tour, but the music superstar is having a harder time finding buyers for her line of inclusive streetwear.

Beyoncé's clothing line missing Adidas projections by $200 million, documents show

Revenue from the singer's Ivy Park brand fell more than 50% last year and has been running below internal projections, documents show.

Beyoncé's Clothing Line With Adidas Suffers From Weak Sales

NEW YORK (AP) — Smiling, fashion designer Thom Browne emerged from a New York courthouse Thursday victorious over sportswear giant Adidas in a grand battle over signature stripes.

Fashion designer Thom Browne plays successful defense against Adidas in suit over stripes

The Yes Men, an activist group that has a history of creating spoofs to draw attention to corporations, said it was behind the releases.

Adidas says Berlin Fashion Week launch and co-CEO announcements are fake

Adidas has lost a court case against New York fashion designer Thom Browne after suing over a stripe design.

Adidas loses court battle against fashion designer over stripe design

Adidas “does not own stripes,” a lawyer for Thom Browne said during closing arguments, according to Bloomberg Law.

Adidas Loses Trademark Lawsuit Against Thom Browne Over Stripe Design

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The sportswear giant is now trying to sell Yeezy sneakers under its own brand in a bid to minimize losses, the Financial Times reported.

Adidas is stuck with Yeezy sneakers worth more than $500 million after parting ways with Kayne West, report says

adidas is struggling right now due to several reasons - the termination of the Yeezy contract, struggles in Greater China, and the potential upcoming recession. But adidas has long-term growth potential as the underlying market is also expected to increase in the mid-single digits.

adidas: A 2023 Turnaround Story

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Sneakerheads have debated about what demand for Adidas shoes without Yeezy branding will be. At least one analyst firm sees plenty of demand for them.

Adidas needs Yeezy-like designs to thrive, but many sneakerheads say they're done with the brand

adidas AG has seen substantial downside as a result of numerous pressures over the past couple of years. However, sales growth has remained strong.

adidas: Strong Rebound Potential

Snap

Snapchat announced today that it's partnering with Adidas to launch a new Bitmoji Fashion Drop, giving users access to exclusive merchandise. The partnership will allow users to use Snap Tokens to purchase an exclusive Adidas track jacket for their Bitmoji.

Snapchat's latest Bitmoji Drop features exclusive Adidas merch, but there's a price tag

Adidas recently ended a two-year investigation into alleged racist remarks by its head of sales, Roland Auschel, according to FT.

Adidas exec told staffers he promoted black manager as ‘contribution to diversity': report

Adidas' top executives discussed as early as four years ago concerns about continuing the company's relationship with Ye, who legally changed his name from Kanye West.

Adidas executives reportedly raised concerns about relationship with Kanye West years ago

Adidas AG's chief executive and senior leaders in Germany discussed as far back as four years ago the risk of continuing a relationship with Kanye West that they feared could blow up at any moment, according to people familiar with the matter and documents reviewed by The Wall Street Journal.

Adidas execs worried about risk of exposure to Kanye West years ago

The CEO and other senior leaders at Adidas discussed the potential fallout from its relationship with Kanye West as far back as four years ago, one report said.

Adidas employees raised concerns about Ye's conduct for years, report says

The sneaker giant said it would investigate workplace complaints, years after employees and business-unit leaders raised concerns to top executives in Germany, people familiar say.

Adidas Top Executives Discussed Risk of Staff's 'Direct Exposure' to Kanye West Years Ago

Ye's Twitter video suggests Adidas took action on November 16 – one week after the company announced that severing ties with him would cut its profits in half.

Kanye West says Adidas sued him for $275 million and froze all his bank accounts in a video announcing his 2024 presidential campaign

News for adidas AG Stock (ADDYY)